Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing.

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Presentation transcript:

Prepared by: May Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing

RATINGS

Page 3 Bus N=5,777 LRT N=1,558 PLEASE INDICATE YOUR LEVEL OF AGREEMENT WITH: OVERALL, YOU ARE SATISFIED WITH METRO TRANSIT SERVICE. Highlights and Trends: Overall Satisfaction 96% LRT 94% Bus

Page 4 “PLEASE INDICATE YOUR LEVEL OF AGREEMENT WITH EACH OF THE FOLLOWING STATEMENTS.” Note: Numbers in gray are averages on a 4-point scale N/A     Highlights and Trends: Bus Ratings

Page 5 Highlights and Trends: Train Ratings “PLEASE INDICATE YOUR LEVEL OF AGREEMENT WITH EACH OF THE FOLLOWING STATEMENTS.” Note: Numbers in gray are averages on a 4-point scale     

CUSTOMER COMPOSITION

Page 7 Bus N=5,327 LRT N=1,470 “ARE YOU…?”

Page 8 “HOW MANY DAYS PER WEEK DO YOU RIDE THE BUS/TRAIN?” Bus N=6,345 LRT N=1,422

Page 9 Highlights and Trends: Younger bus riders? “WHAT IS YOUR AGE?” N=5,820

RIDING PATTERNS

Page 11 Bus N=5,067 LRT N=1,368 “WHAT IS THE ONE MAIN REASON YOU USE TRANSIT?”

Page 12 Bus N=5,864 LRT N=1,550 “WHAT IS THE PRIMARY PURPOSE OF YOUR TRIP TODAY?”

Page 13 * Not included in bus survey Bus N=5,069 LRT N=1,436 “WHAT IS YOUR PRIMARY SOURCE FOR TRANSIT INFORMATION?”

Page 14 *Not included in bus survey **Not included in LRT survey Bus N=6,162 LRT N=1,543 “HOW DID YOU PAY YOUR FARE TODAY?”

Page 15 * Not included in bus survey. Bus N=5,479 LRT N=1,512 “IF TRANSIT* HAD NOT BEEN AVAILABLE, HOW WOULD YOU HAVE MADE THIS TRIP?”

Page 16 Bus N=4,395 LRT N=1,157 “PLEASE INDICATE FOR WHICH OF THE FOLLOWING SPECIAL EVENTS YOU USE METRO TRANSIT SERVICE.”

LRT ONLY SURVEY QUESTIONS

Page 18 “HOW MUCH DID THE INTRODUCTION OF THE LIGHT RAIL TRAIN INFLUENCE YOUR DECISION TO USE METRO TRANSIT SERVICE?” LRT N=1,544

Prepared by: May Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing