Herbal Production, Processing and Marketing: Women’s Group Case in Thailand.

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Presentation transcript:

Herbal Production, Processing and Marketing: Women’s Group Case in Thailand

Case Profile Location: Saiyok, Kanchanaburi Province, Thailand Product: Herbal product for cooking and health Farmers’ Group involved: Women farmers entrepreneur group Market: Consignment with Private Shop

Production 9 kind of herbs produced – Fang, blueberry, takrai, filkong, etc Production area: small plots of land (1 rai per family Employ family labor Harvest daily

Processing Sun drying Common Oven house Packaging – 120 grams per pack

Marketing Arrangement Group marketing arrangement – Chairperson of the group gather all the product and sell it to 5 souvenir shop in kanchanaburi (tourist area) Consignement Agreement with 5 shops Pricing: – farm price is 25 baht/120 grams – Shop price is baht / 120 grams Risks: – shop owner no risk; all risk with farmer only

Challenges Need to improve packaging – vacuumed sealed; – design/ branding – tea bags or capsule Need to diversify/ include more herbal product not only cooking and also expand to other product e.g indigenous banana for banana chip Consignement takes 1 month before payment; farmers would prefer cash upon delivery basis

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