Psychology of Design MAT122 Introduction to Web Design.

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Presentation transcript:

Psychology of Design MAT122 Introduction to Web Design

Elements of Web Design Colors Colors Shapes Shapes Fonts Fonts

Guess the Color Power Power Passion Passion Love Love Aggression Aggression Danger Danger

Red

Guess the Color Energy Energy Balance Balance Warmth Warmth

Orange

Guess the Color Optimism Optimism Hope Hope Philosophy Philosophy Cowardice Cowardice

Yellow

Guess the Color Nature Nature Health Health Good Luck Good Luck

Green

Guess the Color Trust Trust Conservative Conservative Security Security Technology Technology

Blue

Guess the Color Spirituality Spirituality Royalty Royalty Mystery Mystery

Purple

Guess the Color Power Power Sophistication Sophistication Death Death

Black

Guess the Color Purity Purity Innocence Innocence Cleanliness Cleanliness Precision Precision

White

Guess the Shape Connection Connection Community Community Wholeness Wholeness Movement Movement Safety Safety

Circle

Guess the Shape Order Order Logic Logic Security Security

Rectangle

Guess the Shape Energy Energy Strength Strength Balance Balance Law Law Science Science

Triangle

Guess the Font Formal Formal Organization Organization Intellect Intellect

Serif Times New Roman Times New Roman Century Schoolbook Century Schoolbook Garamond Garamond

Guess the Font Less-Formal Less-Formal Warm Warm Friendly Friendly

Sans-Serif Arial Arial Verdana Verdana Impact Impact

Guess the Font Typewritten Typewritten Old Old Retro Retro

Mono-space Courier New Courier New

Guess the Font Character to its Own Character to its Own Wide Range of Emotions Wide Range of Emotions

Decorative Space Toaster Space Toaster Creepy Creepy Orbus Multiserif Orbus Multiserif

Guess the Font Elegance Elegance Sophistication Sophistication Personal Personal

Script Shelley Volante Shelley Volante Brush Script Brush Script French Script French Script

Putting it Together Contrast Contrast Consistency Consistency Alignment Alignment Grouping Grouping