ACTION PLANNING ADVOCACY
Monitoring and evaluation ADVOCACY CYCLE ACTION PLANNING 1. Definition of problem 5. Monitoring and evaluation 2. Problem analysis 4. Implementation 3. Strategic planning
DEFINITION OF PROBLEM Process problems – transparency, corruption, discrimination, repression Concrete problems – violation of human and children’s rights, needs dissatisfaction Group work, discussion, brainstorming, feedback
PROBLEM ANALYSIS Problem tree OR SWOT Analysis Strength - internal resources and strength Weaknesses - internal weaknesses Opportunities - external resources and strength Threats - external barriers
STRATEGIC PLANNING Determination of objectives (aims) SMART (Specific, Measurable, Agreed, Realistic, Timebound) Identification of stakeholders Persons, Groups, Organizations Definition of messages Creation of Action plan – selection of technics Networking, Coalitions forming, Lobbying, PR, Negotiations, Educational activities, Campaigns
IMPLEMENTATION Time schedule Management Coordination
MONITORING AND EVALUATION Indicators – quantitative and qualitative Reporting – narrative, finance Evaluation Aims – achieved? Obstacles? Improvements?