Eco Zone -- your easiest access to eco life Team: HUIBAI OK: Chun Jiwon OC: Chen Shibo OJ: Haruka Aikawa

continuously willingly Eco Points! The way to let people protect the environment and Why SHOULD I protect the environment? People lose their enthusiasm easily An encouragement system is needed Protect the environment Get no reward Lose enthusiasm  Get Eco point in return Carry on doing

What do we mainly do? Play as a platform Link small eco producers to customers And earn commission fees and website ad. Fees $ $ $ $ Engage people to by giving encouragement Protect the environment Gain customer loyalty by the Eco points system

Ways to make profits in detail Cost $5Price $10 10 buyersEarn $25 Cost $5Price $8 20 buyers With our platform Earn $40 We take certain percentage from the profit as commission fees We charge website advertisement fees from small producers In the long run, we earn price spreads by reselling products $ $ $ $ $

How to get Eco Points? 1. Buy eco products from our website 2. Send us pictures about environmental protection actions 3. Plant trees through our connection with the voluntary organizations 4. Take public transportations and send the invoices to us 5. Stay online on our website 6. Any other proof of environmental protection

How to use Eco Points? There are two systems Exchange systemAggregation system Exchange for little gifts Exchange for cash coupons or credits of cooperate companies Aggregation system The more the total points gained, the higher the level Higher level -> higher discounts Or even IC card credits

Market Analysis According to a survey (by Chinese Ministry of Environmental Protection) When considering eco products The is the most important factor Convenience 1) 2) 90% think highly of eco products 3) Knowing a product is eco product, 59% are willing to pay 10% more by 10%

Market Analysis Estimation of Potential Market in Beijing 41% 59% Beijing’s population: million of those are willing to pay more i.e. When price is equal 59% buy eco products 95% 5% * $757 monthly expenditure on eco products With an average salary 5% of $ million * 59% * 5% * $757 = million

Only one of the three Core competitiveness: our comparison Social Effects Customers’ Loyalty Role played Consumers’ Utility Fulfillment Only utility from goods

Specific Action Plan Short term (1 st ~2 nd year) Mid term (3 rd ~5 th year) Long term (6 years later) Contact eco producers & make deals Set up office in Beijing, design our website and found related links Promotion through website, SNS, customer gathering system Short-term quality control system Gain trust and satisfaction from customers Increase advertisement fees Start a new reselling business model Loan money from banks Expand outside China A more professional quality control system

SMART ANALYSIS Specific Achievable Measurable RelevantTime bound - What? – broker, supplier, environmental protector - Where? – Online - Why? -- Make profits preserve planet Earth Financial condition (improving) & more people getting eco points Make contracts with over 150 companies & get 30,000 members by promotion 1.Earn money 2.Encourage people take eco actions -Reach break-even point in 2 years -On the 23rd month, the NPV start to be above 0 -Provide goods from 150 companies in 5 years -7.5% of eco-friendly companies deal with Eco zone

Cash flow in 5 years

Net Present Value (NPV) of cash flow by months Break-even Point

Thank you for your time!