Organic Leads Grow Your Own

97% of Home Buyers begin there search online It stands to reason those same people are searching all aspects of the home buying process Information is available at any moment At home with our PC’s At work with our PC’s On the Go with our Mobile devices Your best customer is educated They are using the Internet to get that education

To generate Organic Leads you just need those people who are educating themselves to find YOUR content and then take your action step Easy right?

Start with your Content

Content Summary – You are an expert in Mortgage Products and Programs – Write articles about your expertise Plan for the Delivery, Creation and Governance of your content Create your content first and make it SEO friendly once the body of work is done

Make a plan for how you will deliver your content To get Organic Leads searchers must find your content As you have learned in SEO knowledge “authority” sites with fresh relevant content gets high rankings You can use these “authority” sites to boost YOUR content ActiveRain.com AgentMarketing.com RealEstateMarbles.com

All of these “authority” sites are Pay to Play They top the list because of the relevance to the Real estate and Mortgage categories Free “authority” sites are Tumbler.com Blogger.com Youtube.com (for you video folks)

Once you choose your delivery method be consistent with your content there This is the number one way to get the ranking you need to generate organic leads Providing content on a regular basis is far more important than some wow statement about acting fast It is the repetition of seeing your content when they are researching that will cause the action step

No matter where you choose to deliver your content the structure remains the same These are the things we know Google is looking for – The Rules – so to speak

The first Rule of Google is – Have a Good Title The Title is the first part Google see’s as an indicator of your content being relevant to the searchers query The title is what you are attempting to get SERP ranking for Remember the Humming Bird update This not about a keyword or words This is about a phrase or sentence that you believe your best customer is searching for

The second Rule of Google is – Make it Local Google has been localizing search results for years The algorithm is searching for and awarding ranking for content that answers the question and is local to the searcher Remember Pigeon It’s a good idea to include a city name in your title

The third Rule of Google is – Relevant Links Link from your content to other relevant content If you are writing an article for content about the value of renovating a home in Arlington Texas, include a link to the Arlington Association of Realtors, or the City of Arlington property tax site The more “authority” your links have the more Google Juice they get

I found a New Tool to help you Once you have determined what you are going to write your article about you need to know what the best customer for that will be searching for Remember this is not a word or words, but a phrase or sentence This tool will help you figure out what people are actually searching so you can create your title and search phrase

Google Trends – use to be Google Keyword Tool Free tool that will help you create your list of Key phrases to use in your videos and content This tool is much more robust than in the past Allows you to compare phrases to identify what people are actually searching for

Go to Click the hamburger menu on the Top left

Select the “explore” option

Start by selecting the U.S. or Canada (by default you are set to World Wide)

Change the date range to get a more current picture

Leave the others at default

Enter a key phrase you want to know the performance of

With just one phrase you can see graphically how that phrase has performed

Scrolling down on this page will also show you related phrases and which ones perform best

Add another key phrase and compare the two to zero

For the related searches you can toggle between your selected queries

Compare your niche key phrases as well

Use the regional interest section to see search terms for your state

Now all the statistics are being displayed for searches just in Florida

Want to know the exact number of times a key phrase has been entered Put your mouse over points on the graph

Use your research to determine your Title and Key Phrase Everything you need to know about VA Home Loans in Florida How to get your VA home loan benfits in Pinellas Your complete VA home loan guide in Florida

Use this tool for any product or program you are creating “content” for Reverse Mortgage VA Loans First Time Buyers Renovation FHA 203K FHA Streamline Refi’s

Use some of the other suggestions in your content as well to maximize the SEO “Your complete VA Home Loan Guide in Florida has all the information you need to know. This guide is filled with VA loan tips so that you can make the best decisions for your family. If you need more information on VA home loan benefits process in Florida, be sure to give me a call.”

What are some search terms you want to look at?