Consumer Health What is a consumer? Anyone who uses a product or a service.

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Presentation transcript:

Consumer Health What is a consumer? Anyone who uses a product or a service.

What are the five main factors that influence consumers’ choices? Price of product/service Price of product/service Family/friends Family/friends Quality of product/service Quality of product/service Convenience Convenience Advertising Advertising

Why do companies advertise? To attract consumers to buy their product so they can make money To attract consumers to buy their product so they can make money

What are parity products? Products that are equivalent or similar to each other. Products that are equivalent or similar to each other. Companies must rely on advertising to distinguish their product from the rest of the products on the market. Companies must rely on advertising to distinguish their product from the rest of the products on the market.

MARKETING TO TEENS Why do advertisers want to target teens? Many have high disposable incomes Many have high disposable incomes Companies need to build brand loyalty Companies need to build brand loyalty

Where do you see advertising? magazines commercials billboards internet sporting events clothing

ADVERTISING: AGREE OR DISAGREE? I can ignore most advertising. I can ignore most advertising. Songs from commercials stick into my head. Songs from commercials stick into my head. I have made a conscious effort to look like someone specific I have seen in an ad. I have made a conscious effort to look like someone specific I have seen in an ad. Some ads make people feel bad about themselves. Some ads make people feel bad about themselves.