HOW TO DOMINATE TWITTER Communicating with 140 Characters..

TWITTER STATISTICS  320 million monthly users  # REGISTERED USERS ABOUT A BILLION!  Daily active users about 100M  1 billion unique visits to linked sites embedded with Tweets  80% of active users on mobile devices  4,300 employees  79% users not inside US  35+ languages supported  12% businesses use Twitter; 86% of U.S. charities use Twitter

FACTOIDS ON TWITTER  NYC top city of greatest number of jobs posted (mostly sales)  54% top 100 brands have less than about a brand each day  Average number of daily tweets by top 100 brands … 12  % B2B marketers on Twitter 86%  Most followed celebrity  Katy Perry 51 million

TWITTER FACTOIDS  Most followed Brand … YouTube with 40 m followers  8% Americans get their news from Twitter  Average response time for a brand inquiry on Twitter 9 hours  # questions by consumers ignored by brands up to 130 per hour

SOCIAL MEDIA BRANDING THROUGH TWITTER TIPS Bloggers  Know what you want..  Do you want to share information, ideas, content?  Will you coordinate with Pinterest? News Sources  Share information of interest  Celebrity updates  World events  Sharing local news  Will you link sites to news headlines?

TIPS  Match your Twitter “handle” to other social media account names  Make sure your profile has Key Words in it! People can find you easier!  When creating your business account give all the required and relevant information so it will assist in increasing awareness of your business.  Avoid using special characters or punctuations so your website is easier to find.  Customize your Twitter profile to assist in developing your social media brand  Engage … identify trending topics, follow businesses in your industry, retweet and respond to tweets.. Encourage people to start listening to you  Use hastags.. But just one or two! This increases the odds your content will be grouped with the appropriate content

TIPS  Alternate Tweet times  Enables you to find the optimum response time for your target audience  Be creative in content creation  When retweeting keep your TM in mind!  Use inline pictures to use “1,000” words vs. 140 characters!  CONSIDER VIDEO – VIDEO CAN INCREASE ENGAGEMENT BY 25%, It provides greater impact for building followers  “Rule of Thumb – have a clear call to action in each video then drive people to the relevant landing page on your site where whatever you are selling is available … you can incorporate YouTube!

FURTHER TIPS  Consistency – create tweets consistent with your brand’s tone, mission and vision  Be active  Automate Tweets  Possibly find and hire noted bloggers in your industry to run your account  Direct users to sites to assist even if you are unable - be helpful  Use Twitter stats  Tweet informative quotes that reflect your company, trending topics, etc.  Use Twitter’s tools to help increase your effectiveness … Twitter’s Small Business Planner App to assist in planning campaigns, monitor engagement to help create a competitive advantage  Check out Tweepi and Insightpool to help target who YOU should follow and WHO should follow you

TWEEPI  Find users by interest, full name, company name, location, or other criteria.  Just enter a search query and you'll get a list of relevant tweeps.  Follow relevant users  based on their activity and sociability  Cleanup the Inactives  You follow a hundred people on Twitter, many of these users do not engage in conversations, never retweet anybody, or simply just ramble about nonsense stuff all day long (no links to useful content whatsoever!).  Tweepi's cleanup tool to filter these people out and unfollow them.  Cleanup enables you to filter out those inactive and unwanted users by letting you check out their details and decide for yourself!  Flush unfollowers  Tweepi's 'Not following back' is a simple utility for quickly spotting tweeps that you follow but do not follow you back.

HOW DOES THE INSIGHTPOOL MARKETING PLATFORM WORK?  How Does the Insightpool Marketing Platform Work?  Analyzes 400 million people across thousands of variables  Discovers tweeters that will advocate and promote your business.  Actionable insight into predicting the right people, who will drive the right action – before you even “tweet” a word.

TWITTER ADS CAN …  Grow your base of relevant followers  Increase your website traffic and conversions  Increase your app downloads and engagements  Find high-quality leads  Increase your engagements on Twitter, such as likes and Retweets  Raise awareness and build excitement with video content

TWITTER STATS AND TOOLS  Forecasting Tool  provides advertisers with an estimated audience size and monthly bid reach  based on the configured targeting options and bid for the campaign  This tool allows advertisers to see the estimated reach of their campaign and make the necessary edits to ensure they are reaching the largest audience possible.  estimated reach is a monthly reach and is defined by the number of unique users who see the promoted content.  estimated reach displayed is not affected by the overall budget configured for the campaign.  Ads.twitter.com  Set up your parameters  Country  Time zone  Then select your objectives  Enable you to see forecasted size of the audience