Marketing & Management Strategists Pearce Flannery pragmatica.

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Presentation transcript:

Marketing & Management Strategists Pearce Flannery pragmatica

Lessons From Grabbing The Oyster. Anecdotes And Advice From Icons Of Irish Business Written In Aid Of Childline Denis BrosnanPat McDonagh Louis CopelandMichael Herbert Denis DesmondPadraic O Ceidigh Declan GanleyFeargal Quinn Anne HeratyNiall Quinn Liam GriffinJames Sheehan

Face The Current Reality Confront The Brutal Facts pragmatica

S TO W

G A P What firm must know What firm knows What firm can know What firm must do KNOWLEDGE GAP STRATEGIC GAP

pragmatica One Essential Tool Mindmapping

Attitude The Single Greatest Element Of Success! pragmatica

3 A’s Achievers Adequates A******** 25% 50% 25%

British Airways pragmatica Dead-beats Politicians Cynics Winners ATTITUDE ENERGY Putting People First

pragmatica Marketing & Promotion

Focussed Strategy Broadcast V’s Narrowcast pragmatica

Developing An Effective Marketing Plan pragmatica

Understanding Your Market C C C ConsistantCommunicationContinual pragmatica

Understanding Your Market Focus Groups pragmatica

Marketing Plan The Kipling 6: I kept 6 honest serving men. They taught me all I knew. Their names were what and why and when, how and where and who. pragmatica

WHEN HOW WHAT WHO WHY WHERE PLAN

Questions pragmatica