Air Strategy Group.

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Presentation transcript:

Air Strategy Group

Airline Industry Partners British Airways easyJet Etihad Royal Brunei Qatar Airways Vietnam Airlines Virgin Atlantic

Objective To demonstrate the value and importance of third party distribution to the airline industry and to compete with direct channels

Why? IATA NDC is both a threat and an opportunity IATA APJC may face further challenges re financial criteria etc Airlines view distribution as a cost and not an investment Therefore we battle for investment over direct channels Consumerisation of B2B encourages direct selling Airline Industry Partners pay £210k to GTMC a in return for benefits

Issues APD ( Industry Affairs) MFR ( Industry Affairs) NDC ( Technology) ADM policies Sales Support Direct v Indirect Channel disparity Enabling and promoting growth and exports

Actions Events as opposed to meetings need to be created to produce mutually beneficial results

Actions Surveys Consultations Product and service awareness Business development Relationship Building

What we need Engagement Commitment Delivery Reinforcement