International Business Strategy 301LON Introduction to Strategy Unit: 1 Knowledgecast: 2

Demonstrate a sound appreciation of current strategic management concepts. Module Learning Outcomes

Multiple Perspectives Nature of Strategy Making Process Profit Maximisation OutcomesPluralist Deliberate Emergent ClassicalSystemic EvolutionaryProcessual

External Demands  Forces for cross-border integration and coordination  Forces for national differentiation and responsiveness  Forces for worldwide innovation and learning  Increasingly Liberalized Environment for Trade  Expanding Spiral of Globalization Internationalisation Drivers

Internal Demands  Economies of Scale  Economies of Scope  Factor Costs Internationalisation Drivers

For industry globalization to take place:  Underlying drivers (economies of scale and scope, etc.) have to be in place  But always triggered by actions of one of two global “change agents” Examples: British Airways (airlines) Starbucks (premium coffee shops) ISS (cleaning services) Global Competitors as Change Agents

Cultural differences Consumer tastes and preferences Ways of doing business National infrastructure Technical standards (e.g., voltage, TV broadcast, etc.) Distribution channels (e.g., supermarkets vs. bazaars) Government demands National laws and regulations Host country pressures and demands Local competitors Appeal to nationalism Forces for Local Responsiveness

Demonstrate a sound appreciation of current strategic management concepts. Knowledgecast Summary

Heraldic Shields Getting to Know Each Other When selected to work in an internal, cross- functional team, it is important that the team get to know each other quickly in order to understand what each other can bring to the project and therefore understand their own role and responsibilities. The purpose of this seminar is for you to get to know your fellow team members as quickly as possible by undertaking the following activity. Seminar

Balloon Debate Business Balloon Debate: As a team of management consultants you are bidding for some work with a new client who is looking to develop their Strategy and needs your expertise and experience. Prepare a case to justify your inclusion in the team. Remember this is a persuasive piece of work upon which you are going to receive some pretty direct feedback! Further details of this group activity are available in Moodle. Seminar

Researching Strategy: You are required to carry out an independent research activity to identify a minimum of three other definitions of strategy from both academic and non-academic sources. Please record the definition, its source and whether it is an academic or non-academic definition on paper or digitally and bring it to the session. When you have gathered the alternative definitions, share them with your team in order to make notes comparing and contrasting the definitions (max 250 words). Group Activity