Political and Legal Lee Kelsall. Political The political arena has a huge influence upon the regulation of businesses, and the spending power of consumers.

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Presentation transcript:

Political and Legal Lee Kelsall

Political The political arena has a huge influence upon the regulation of businesses, and the spending power of consumers and other businesses. You must consider issues such as: 1.How stable is the political environment? 2.Will government policy influence laws that regulate or tax your business? 3.What is the government's position on marketing ethics? 4. What is the government's policy on the economy? 5. Does the government have a view on culture and religion? 6. Is the government involved in trading agreements

Political + Legal Equal Pay Discrimination Health and Safety Working Time Directive Tax Location / Planning Political ( Certain Countries ) Sales of Good Acts Trade Descriptions

Political External Influence Impact on Business: – Impact on costs – Impact on competitiveness – Impact on profitability – Impact on behaviour – Impact on decision making

Accessibility – Increases need to provide for those with different needs – Installation of lifts, ramps, wheelchair access, widening doorways etc, monitoring of Web site, use of colour, font in documents – all adds costs

Tax

Task For EACH of the 2 organisations (BA + LCC) Describe how 2 Political/Legal factors have impacted on the business and its stakeholders

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