SPONSORSHIP NIKE is sticking with Tiger

Sponsor A person, organization, or business that gives money or donates products and services to another person, organization, or event in exchange for public recognition.

Sponsor Example Williams Chiropractic office sponsors a church softball team; therefore, their office name is on the team’s t-shirt.

Sponsor Example UTK players wear Adidas. Tiger Woods wears NIKE like it’s going out of style.

Businesses become SPONSORS to: 1.Increase sales In October 2008, the local Wendy's franchisee agreed to give out a Frosty to each fan at Predator’s games when the team scores five goals. That promotional tactic caused a run on the dairy dessert at the West End Wendy's. 2.Intro new product to a large audience Wendy’s could have done the same scenario but offered their recent new product the Frosty Float.

Businesses become SPONSORS to: 3.Compete where many potential customers are in one place Coca-cola at the Olympics 4.Be identified with an event in which the target market is interested –Panasonic to sponsor MIT Solar Vehicle Team

Businesses become SPONSORS to: 5.Earn the goodwill of the audience Local business sponsors tee ball team 6.Show their commitment to the community B. F. Goodrich Tires sponsors the Rod Run in Pigeon Forge

7.Enter new markets Acura sponsors New Orleans Jazz & Heritage Festival since sales are down in the south. 8.Entertain clients, employees, or potential customers Tostitos Fiesta Bowl 9.Enhance the companies’ image Wal-mart is a sponsor of the Special Olympics Businesses become SPONSORS to:

Need for $GREEN$! Businesses become sponsors to receive a guaranteed of amount of exposure which will hopefully lead to increased sales. Return –The profit the sponsor earns from its support of an athlete or team.