Social Media and Government: New Tools for New Times.

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Presentation transcript:

Social Media and Government: New Tools for New Times

 Social Media in Sandy  Pretty moderate user of social media  Currently use Facebook  Looking to start Twitter account soon  How we began  Started Facebook “test” page in January of  Had 76 fans after first day of fan page being created  Swelled to over 1,000 fans within two weeks.

 New policy  Decentralized policy on who can update the Facebook site  Centralized policy on how many Facebook pages are associated with the City  Policy governing what will be posted  Time Commitment  Additional item to update and monitor  New method for public notices  City Facebook page has had almost 37,000 views since its inception

 Public Forum Announcements  Using social media as method for public announcements (Budget Committee)  Recruitments  Method for encouraging local talent  Emergency Updates  Wind Storm 2011

 Keeping current on updates without inundating “fans” with information  Time commitments from staff to monitor and update all social media outlets  Adhering to state statutes regarding records retention  Dept. of Administrative Services has great guidelines on this website: _networking_guide/index.shtml

 Control over public comments  Sandy’s experience with allowing comments  Relevancy  How long will some of the current social media outlets be popular or relevant

 Determine who will update and monitor the outlets that you use  Develop policy for use  How many social media outlets will you use?  Make sure you are ready to go live with your social media site.

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