Social Media: Communication for a Crisis HOW TO USE SOCIAL MEDIA EFFECTIVELY DURING A CRISIS Victoria Edwards SEO/Social Media Specialist

How to Get Information to Stakeholders? - Limitations imposed by admin or software Text - Limited by how many you can text at one time and overage charges Website - Takes too long to format, create and implement updates to a site.

What IS Social Media? Web-based technologies to broadcast media monologues into social media dialogues – Wikipedia

What Isn’t Social Media? The ONLY communication tool A tool you implement during a crisis – Start the work before the crisis

How to Start Social Media? Create pages and profiles in selected social spheres Engage, engage, engage Educate! Promote these social media profiles in:  s  Newsletters  Add in contact signature  Website

Old Rules Still Apply Remember, we may live in a new world (WEB 2.0,) but the old rules still apply. Powerful communications has always been about getting people to pay attention and take action. The engage and encourage strategy is just another means of achieving the same objective. - Fard Johnmar, M.A.

Examples: U.S. Airways Flight 1549

Example: Hawaii Tsunami of Feb 2010

What Social Media IS! Distributed Reporting Spans Across Time All Zones Instant Publishing Truth in Reporting

Nothing That You Haven't Done Before Have a Plan & Strategy Build Your Community and Engage Before an Event Educate Your Community

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