Media as an Advocacy Tool Jude Thaddues Njikem Country Coordinator Organisation of African Youth - Cameroon.

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Presentation transcript:

Media as an Advocacy Tool Jude Thaddues Njikem Country Coordinator Organisation of African Youth - Cameroon

What is Media? Media used for social interaction Web-based technologies to turn communication into an interactive dialogue Media used to share information such as radio and TV Create and exchange content with other users

Types of Social Media Blogs (Wordpress, blogger) Microblogging (Twitter) Location-based social networking (Four Square and Facebook Places) Social Networking (Facebook, LinkedIn) Events (Meetup.com, Facebook Events) Multimedia (YouTube, Skype, SlideShare)

Social Media = Advocacy Tool Policymakers, Media, Business & Industry are on Twitter Students, Policymakers, Teachers are using Facebook Contact media/policymakers about entrepreneurship and CTE utilizing social media

Research Shows…. A national survey of reporters and editors revealed that 89% use blogs for story research –65% turn to social media sites such as Facebook and LinkedIn –52% utilize microblogging services such as Twitter. –On March 1, The Rockville Central, a community news site in DC, moved all operations and news coverage to Facebook. Most legislators have presences on Twitter and Facebook

Research (continued) Twitter users: 47% are between 18 and 34 years old. (53% are female); second-largest group (31%) are years old Research by Pamorama states “70% of social media users between the ages of regularly use Facebook more than other sites such as MySpace, Twitter, and Classmates.com”

Goals for Media Campaign Goal - Goal setting is an important function that often can be overlooked by programs as time consuming and contentious. When working with coalitions, it is especially important to set specific goals so that each coalition member has a clear understanding of common ground, especially when those comprising the coalition have diverse positions on other issues.

Goals for Media Campaign contd Objectives - Three levels of objectives support the overall goal of any media advocacy initiative. The first is the overall program objective; that is, what will need to happen to reach the program goal? they lived.

Start Your Own SM Advocacy Create sample messages –Develop short, direct messages –Alternate data and stories –Use strong but respectful language –Point to links for more information (shorten links through bit.ly) –Thank people for participating!

Social Media Don’ts Don’t forget to re-tweet Don’t neglect replies Don’t be too formal … or too personal Don’t use more outlets than you can manage

Food for Thought.. If policymakers are using Facebook & Twitter to communicate with you, then we too need to engage as well Quick way to educate media/policymakers about events, data and news Build relationships with policymakers and the media to increase awareness about issues

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