IF-ITB/PAT/03Aug25 IF7074 – Business Plan Page 1 Business Plan Product Patricia SALGUERO Departemen Teknik Informatika Institut Teknologi Bandung

IF-ITB/PAT/03Aug25 IF7074 – Business Plan Page 2 PRODUCTS Detailed product/service description (from the user’s perspective). Specific benefits of product/service. Ability to meet needs. Product Description Competitive Comparison It is essential to know who the competitor is and to understand their strengths and weaknesses.

IF-ITB/PAT/03Aug25 IF7074 – Business Plan Page 3 PRODUCTS Include copies of advertisements, brochures, direct mail pieces, Catalogs, and technical specifications. This should be added to the appendices Sales Literature Sourcing Explain the source of providing the benefits you offer, whether they are products, services or both.

IF-ITB/PAT/03Aug25 IF7074 – Business Plan Page 4 PRODUCTS Is this technology protected? If applicable, what technology do you use to make your product or service? Technology Existing or pending copyrights, trademarks. Anticipated copyright and patent filings Key aspects of your product or service that cannot be patented or copyright. Key aspects of your product or service that qualify as trade secrets. Existing legal agreements with owners and employees.

IF-ITB/PAT/03Aug25 IF7074 – Business Plan Page 5 –The potential for product obsolescence as affected by the enterprise's commitment to product development. –The product's proximity to physical limits. –The ongoing potential for product improvements. –The ability of the enterprise to react to technological change and the likelihood of substitute solutions to the prospect's needs. PRODUCTS Technology

IF-ITB/PAT/03Aug25 IF7074 – Business Plan Page 6 A NEW ECONOMY Based on new ideas and opportunities Digital Business Electronic Banking Tele – Work E - biz Water Power, Textiles, Iron Steam, Rail, Steel Engine, Electricity, Chemicals Aviation Petrochemicals & Electronics Software New Media Digital Networks Pace of Innovation 60 Y55 Y50 Y40 Y30 Y Technological advances are now altering our economy at an unprecedented pace.

IF-ITB/PAT/03Aug25 IF7074 – Business Plan Page 7 PRODUCTS Future Products Present an outlook for future products or services. Is there a long term products strategy? How are new services established?

IF-ITB/PAT/03Aug25 IF7074 – Business Plan Page 8 Understand the critical keys to new product success Define the objectives and strategies for your new product program Successfully generate and evaluate new product ideas Analyze new products from a financial perspective Develop highly innovative new products and bring them to market quickly Effectively handle product testing and launch issues Use market research to identify profitable new markets Successfully direct, manage and control your new product team