Hospice Lottery Association Annual Conference 17 th - 18 th September 2014 Stratford Manor Hotel Speaker G. Brian Todd Managing Director Care Data Systems.

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Presentation transcript:

Hospice Lottery Association Annual Conference 17 th - 18 th September 2014 Stratford Manor Hotel Speaker G. Brian Todd Managing Director Care Data Systems

SEP JUN DEC

Note: 15 minutes from 09.45

2014 What do we know?

Organisational Connect Points

Working Together Lottery Play Entry Stakes Donations Commissions Prizes Expenditure Fundraising Donations Sales Cost of Sales Expenditure Finance Income Gift Aid Expenditure Banking

Efficiency Benefits Player Communications Payment Processing Draw Management

Three Big Ones! Unified Database: - Sees all Supporters’ full profiles Sees all Supporters’ full profiles therefore you can optimise targeting Allocates Money & Manages Gift Aid Allocates Money & Manages Gift Aid therefore you can boost income

Back to the future! Screen & Eliminate ‘NoGo’s’ Analyse viable players Compile Fulfilment Strategy Invent and market a real ‘Draw Prize Attraction’REACTIVATION Do we already know you Including -- Do we already know you from a Fundraising viewpoint?

Rounds !! ? TERRITORY DECLARATION Define your Market Landscape Understand the ‘Household’ Understand the Payment Method mix Optimise Canvassing Reduce Service Costs

A little bit more! ‘Keep the Change’ REGULAR DONATIONS Lottery £4.34 Donation £0.66 Gift Aid £0.165 Extra donation per year per play = £9.90 Standing Order & Direct Debit

Thank you for listening Enjoy the HLA Conference

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