© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential Unified Communications 8/16/ Competing with the Cisco Unified Communications Architecture

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential Unified Communications 9/5/ STRATEGY VISION Develop the network as the platform to unify the workspace and transform the business Empower people in the Human Network to collaborate effectively--anytime, anywhere, on any device EXECUTION Build solutions that are Network-Centric, offer a compelling user experience, and an improved TCO Build solutions that are Network-Centric, offer a compelling user experience, and an improved TCO

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential Unified Communications 9/5/ Legacy Migrate Extending UC across the business Accelerate Competitive advantage with UC Transform Extend UC to customers, partners Include From Millions to Billions of Users 5-Phase Strategy for UC Frictionless Collaboration Transcend Boundary-Free UC

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential Unified Communications 9/5/ What’s in Your Customer’s Workspace? Applications Devices Operating Systems Networks

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential Unified Communications 9/5/ Where Are the Workspaces in Your Customer’s Organization? Retail Location Corporate Office On the Road Home Office

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential Unified Communications 9/5/ Legacy Architecture PBX

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential Unified Communications 9/5/ Hybrid Architecture IP WAN IP WAN Load Balancer PBX

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential Unified Communications 9/5/ Only a Network-Based Architecture Can Truly Unify the Workspace Security Collaboration Speech Conferencing QoSMobility Policy Call Control Presence Video Single, unified, cost-effective IP network Any application supported in any workspace Availability and resiliency via clustering Network as the Platform for Unified Communications SONA

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential Unified Communications 9/5/ Robust: The Network as the Platform for Unified Communications Robust : Leveraging the power, fault tolerance, and reliability of the Services Oriented Network Architecture for organizations of all sizes SONA

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential Unified Communications 9/5/ Open: Unification Across Systems, Media, Devices and Vendors Open : Cisco Unified Communications Is Built on an Open Standards Architecture; That Means That It Works Across any Device, Operating System or Media SONA Devices Applications

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential Unified Communications 9/5/ Secure: Keeping Intellectual Property in, Malicious Code Out Secure : Cisco Unified Communications Delivers a Proven and Secure Network Architecture That You Can Trust SONA

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential Unified Communications 9/5/ Scalable: The Right Investment for Every Workspace Scalable : Unify Systems You Have Now; Add Features, Systems, and Employees when You Need Them; Only Pay for what You Need, when You Need It Employees Features SONA Systems

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential Unified Communications 9/5/ SBCA Integrated Services Application Aware Solutions Plug-n-Play Solutions Cisco Smart Business Communications System Commonalities : Framework of Modular Architectures; Services Oriented; Modular Services; Verified & Interoperable Designs; Utilize Lifecycle Services Smart Business Communications Architecture Packaging SONA for the SMB

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential Unified Communications 9/5/ Cisco Unified Workspace Licensing  Client and server software and licensing packaged together  Appropriate servers, hardware, and devices purchased separately  Requires a three year UCSS contract  Reflects that Cisco Unified Communications extends beyond the desktop  Competitive advantage  Simplifies Bill of Materials creation, order entry, subscription, and support What Is It? Why Sell it to Your Customers?

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential Unified Communications 9/5/ What’s in Workspace Licensing? Standard Edition v. Professional Edition Standard EditionProfessional Edition Video Conferencing Web Conferencing Audio Conferencing Mobile Phone Client Presence Mobility (with Sim Ring services) Soft Client Voice MessagingUnified Messaging License for One PhoneUnlimited Phone Licenses

© 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential Unified Communications 9/5/