Cereal Vita. Features Brand personality, The brand will assume a mother personality trait to differentiation purposes in the market. Notably, just like.

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Presentation transcript:

Cereal Vita

Features Brand personality, The brand will assume a mother personality trait to differentiation purposes in the market. Notably, just like the beliefs and values that are attributed to the mother the brand will be seen as taking great care for children. Pricing strategy The price will be set according to forces of demand and supply. Additionally, it will be tailored to suit the prevailing market prices of other major cereal products. packaging, Cereal Vita sachet made of aluminum foil and tin packs in boxes will be used to package because they guarantee a long shelf life. color schemes, bright colors of green, beige and orange are used to describe the product.

Features continued