Membership Engagement through events “Our journey in 2014” Mission: To drive the success of our profession, and promote veterinary science for the benefit of animals, our members and the community. AVA Staff Meeting – August 2014 Kandy Musgrave – National Events Manager

Mission - Events Maximise the number of people attending our events –Deliver the best value to our members –Attract, recruit and retain non- members

AVA Strategic plan – member engagement Key focus areas: speaking out, members and strong organisation. Membership engagement: “prioritises the needs of members, ensuring they understand AVA’s role and they value they receive as a member. We also want to provide new and effective ways for members to engage with the association and each other”.

Where have we been in 2014? 20 – 2 days+ events 30 + webinars Plus workshops and branch meetings Reached over 3,200 veterinary professionals

Major Conferences 73 stands Dedicated website MP3 recordings 1 st timers – sneak preview of trade 28 trade 54 countries 5 streams 54 countries 45 stands – sold out New initiative – ANZCVS combined Clinical Papers 107 stands – sold out new revenue streams – chill-out lounges 2 nd highest conference outcome AVA Conference (May) 728 paid delegates Bain Fallon (July) 156 paid delegates ASAVA (August) 327 paid delegates WBC 2014 (July) 979 paid delegates 2,790 Paid delegates 2,790 Paid delegates

What was new? Updated event scheduling policy –improved spread in the AVA events calendar –Sponsors what to know what is on well in advance

What was new? Online registration –E-touches - 16 events in 2014; 11 in 2013 – savings for ASAVA and Bain Fallon - $28,000 –iMIS training – smaller events – branch meetings – coming soon Financial/Board outcomes report – 2 days plus+ –Consistent and accurate reporting –Due once monthly accounts are finalised

Listening to sponsor feedback Still too many events Can’t support them all Need to know minimum 12 months in advance so we call allocate budget and resources

Gaps Accurate Data Collection –Financial outcomes –Who are our paid delegates – member vs non member; conversion rates –Frequency –Who is not coming to events and why etc etc Automation – etouches, iMIS Strategic Events Plan

3 year Strategic Events Plan Delegate Numbers Trade Sponsors Income & Margin ContentScheduling Identify new opportunities Objectives: Develop a 3 year strategic Gaps: 3 year strategic events plan Need to look at conferencing across the whole of the AVA – where do we want to be Deliver best value to members Attract, recruit and retain non-members Provide targeted CPD for all our members MissionObjectives Events Strategy BenchmarkingControlsReview

Strategic events plan We need to work together and get more strategic –End January 2015 all groups to submit all event requests for 2016 – month and location. –Pricing research project – sponsorship, trade and registration fees –Competitor analysis

Thank you for a great year New AVA family member: Jax Connolly