Social Media and Your Chapter Presented by: Blake Haynes, Multi-Media Specialist 1

Social Media and your Chapter 1.How can social media help your chapter? 2.How to run social media within your chapter. 3.Types of Facebook pages/usage 4.Ingredients of a good post/bad post – Call-to- action 5.How to avoid “pitfalls” 6.Sharing posts, Content and Conversation 7.Monitoring Social Media 8.3 ways of using Twitter/usage 2

How Can Social Media Help? Feedback: Learn what your supporters are saying and sharing about your organization. Viewers can SHARE your news: Enable supporters to distribute messages about your organization through their social Web presence. 3

How Can Social Media Help? Acquire new contacts and build your house file. Drive traffic to your various Web properties: Website, Twitter, Facebook, etc. 4

How Can Social Media Help? Increase trust and loyalty from your supporters. Allow them to share their voice through social media outlets. 5

How to run social media within your chapter. Limit the “ask for money” posts. Post the good news and let the social media community celebrate with you. Multiple admins. Chapters not National. An extra set of eyes to copy edit. Create an annual calendar. 6

Types of Facebook Pages Fan Pages – Public –Viewers “LIKE” the page to follow –Post Events that are open to public –Closely monitor for anti-LE posts or profanity –Do not post any “Members only” info on public fan page –National C.O.P.S. should be a silent admin 7

Types of Facebook Pages 8

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Types of Facebook Pages “Group” Page – Members Only Secret or Closed Group?? What is the difference? 11

Types of Facebook Pages “Group” Page – Members Only Secret Group - Cannot be found through search - Members must be added by another member - Posts cannot be seen by non-members 12

Types of Facebook Pages “Group” Page – Members Only Closed Group - Can be found through search - Members can “ask to join” and be approved by Admin - Posts cannot be seen by non-members 13

Types of Facebook Pages “Group” Page – Members Only Post chapter info for members that is not public info (meetings, survivor events, etc) 14

Branding Your Chapter Post information relating to your chapter –Events supporting your chapter –Supporters raising funds for your chapter Do not post event info for competing organizations unless the chapter is also involved Do not “share” posts from competing organizations Do not post fundraisers benefiting other organizations 15

What to Promote? Events: –Chapter Events open to public –Fundraising events: Promote event and drive visitors to online donation pages –Trainings: Spread the word to LE community and increase attendance –Highlight important people and major donors Grassroots movements –No parole letters –Court cases. 16

Branding Your Chapter Think before you post 1. Does it fulfill our Mission Statement? 2. Does it promote your Chapter? 3. Does it promote National C.O.P.S.? If the answer is no, don’t post 17

Key ingredients of a good post Grabs your attention 95% of audience cares Fits demographics and graphic location Contains no brainer Sells our mission ALWAYS contains a visual stimulate or link 18

Key ingredients of a bad post 15% of audience does not care No visual stimulate of link Overwhelming text Opinions Not relevant if outside the demographic and geographic location 19

Call-To-Action Clear- Take Fans to the right path. Timing- When will your post reach the most viewers. Engage- Content driven, be transparent 20

Avoid “Pitfalls” Do not post the first product second!!! Human Touch Do not over do it!! 21

Sharing posts “Humans like to know about the good, the bad and the ugly side of people, places and situations, as well as to share this information with others as quickly as possible.” Lon Safko and David Brake, Authors of ‘The Social Media Bible’ 22

Content and Conversation “If content is King, then conversation is queen.” John Munsell, CEO, Bizzuka QUALITY CONTENT Understandable, informative, interactive but to the point 23

Monitoring Social Media “ The dark side of social media is that, within seconds, anything can be blown out of proportion and taken out of context. And it’s difficult not to get swept up in it all.” - Nicola Formichetti Listen, Participate and Respond After action, ALWAYS notify 24

3 ways of using Twitter 1. Retweet 2. Hashtag #C.O.P.S. 3. Content & Events 25

Twitter 26 Viewers choose to “follow” your page in order to receive updates Posts must be extremely brief; 140 characters or less Can attach pictures with post, but will use character space Good for “on-the-spot” updates at events Re-tweet important information. Follow National C.O.P.S. by Understanding Twitter terminology (see handout)

Twitter How to create an account and get started: Creating an account is simple: just go to Twitter's sign up page and follow their instructions. Twitter aims to keep things simple and account creation is simple as well, with few issues and customization options. 27

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Twitter Under your settings, there's a few configuration options worth considering before you start tweeting: Remember that unless you set your account to be private, anyone can see anything you post. You can connect your Twitter and Facebook accounts so that your updates easily go to both if you want them to. 29

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Twitter Who should I follow? You can find all sorts of people and organizations on Twitter. You can search for people you know by name or by username. The Discover tab along the top of the site will suggest both tweets that might interest you, users you might like to follow, and help you find important contacts. If you find that your Twitter feed is becoming hard to follow, you can "Unfollow" those people who aren't posting pertinent information. 31

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Social Media is a Tool! Don’t be Intimidated, Get Excited! 34

Quiz Time! 35