Jeanne M. Salvatore Senior Vice President – Public Affairs Insurance Information Institute 110 William Street New York, NY Tel: (212) National Roundtable on Insurance Literacy BEST INSURANCE EDUCATION PRACTICES  I.I.I. Insurance Pulse  Elements of Successful Education Programs  I.I.I. Initiatives  Industry-Sponsored Organizations October 15, 2008 New York, NY

INSURANCE PULSE PUBLIC ATTITUDES  Only one-half of Americans think their homeowners coverage is sufficient to rebuild their homes.  About seven out of 10 homeowners who made improvements to their homes told their insurance company about them.  The majority of Americans (74 percent) think that they are primarily responsible for making sure that their home is adequately insured.  Only 24 percent of Americans have taken steps to protect their home from a natural disaster.  Only 17 percent of Americans have a flood insurance policy.  Twenty-seven percent of the public believe their homeowners policy covers damage from flooding during a hurricane, down from 35 percent a year ago.  Seven out of ten people think the economic downturn will have an impact on the ability of insurance companies to pay claims and sell insurance. KEY FINDINGS 2008:

Insurance Information Institute Elements of Successful Educational Programs  Inclusive – Government, private industry, consumers, experts and advocates all work together toward a common goal.  Emotional and personal – Not only do they make people care but they encourage individuals to take action  Tool based – Individuals are given the tools to make success possible.  Long-term – Evolve and change over time. Success does not a reason to stop, but an opportunity to achieve more.

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Insurance Information Institute Industry-sponsored Organizations  Institute for Business & Home Safety  Insurance Institute for Highway Safety  National Insurance Crime Bureau