Mid-term Presentation 日文二乙 499142249 蕭芳麒

Report Process Slogan Introduction History SWOT analysis Reference

Slogan ~Good food,Good life *雀巢檸檬茶- 自然涼快到底 *雀巢咖啡- 再忙,也要和你喝杯咖啡 *雀巢咖啡- 肯定是你 *克寧奶粉- 我就是喝雀巢奶粉長大的啊 *克寧奶粉- 讓你長得像大樹一樣

Good Food, Good Life * Nutrition, Health and Wellness is Nestlé’s strategic direction. *They want us to be able to make healthy choices about our food and beverages. *They also believe that good food sometimes means treating ourselves!

Introduction

Introduction Nestle is the world's leading Nutrition, Health and Wellness company. Their mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.

Introduction Nestle is the world's foremost Nutrition, Health and Wellness company bringing great tasting, nutritionally superior food, beverages and services to consumers everywhere at all stages of life.   ● Founded in 1866 in Switzerland ● Employees: 276,000 ● Factories: 480 in 86 countries ● R&D Centres: 24

History Nestlé is the largest food and nutrition company in the world. Founded and headquartered in Vevey,Switzerland. Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri Nestlé.

History The first Nestlé logo 1868 One of the original Nestlé chocolate adverts Henri Nestlé (1814 - 1890)

SWOT Analysis

S-Strength *The brand Nestle is a world-wide brand. *Long-term potential is never sacrificed for short-term performance. *The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.

W-Weaknesses *Their staff are different in their quality. *The commercial food image is better than the truth. *Their advertisements are less.

O-Opportunities *Nestle's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines * Production diversity ~Style

T-Threat 1.Potential competitors 2.Invariability Consumers can easily switch to other company’s product by little cost or consequence 2.Invariability

Reference http://www.nestle.com/CSV/Pages/CSV.aspx http://www.nestle.com.hk/tradch/about/nestle_world/en/ http://www.nestle.com.tw/AboutUs/History/Pages/HistoryTaiwan.aspx http://www.nestle.com/NHW/Pages/NHW.aspx http://www.nestle.com.tw/AboutUs/Pages/AboutUs.aspx

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