Clothing
Take a few minutes and write down what your favorite outfit is.
Clothing Influence Manufacturers try to predict what you will want to buy They try to predict what is popular Entertainers and Stars Certain brands can become status symbols
Clothing Influence Teens generally have more freedom than adults to dress they want. Workplaces tend to have dress codes whether they are implied or explicitly in a handbook or rulebook
Wearing Your Clothes Generally, people wear only about 20% of their clothes on a regular basis Most clothing choices are made spur-of- the-moment.
Your Wardrobe To help you decide when/what to buy you need to split the clothes you do have into 4 groups. Group 1 - Close you wear often. Group 2 - Close you wear occasionally. What keeps you from wearing it more? Could you add to it to wear it more?
Your Wardrobe Group 2 Move clothes you want to keep into group 1 Move clothes that do not fit or do not want into group 4. Group 3 - Clothes that need attention Ripped? Fit? Do like group 2, and make decisions.
Your Wardrobe Group 4 - Clothes that you have not worn for more than a year or no longer want. First, double check to make sure there isn’t something you want to keep
Discarding Charity? Donation? Hand-me-down?
Before Buying Decide what you need for your life Do you already have it? Can you make it happen?
Before Buying After finding what you need, put it in a list Make a list of the clothes you want to have Find out how much you have to budget for you new clothes
Making Choices Just like with groceries Compare quality Not Unit Cost, but Cost per Wearing
What about you? What dictates what you buy currently? What dictates where you buy your clothes?
Where to buy? Department Stores - More clothes are sold here than anywhere else. Typically offer all variety of ages, styles, prices Rely on reputation and service to keep people coming back
Where to Buy? Specialty Stores - Cater to very specific buyers. “Tall men” “Petites” Boutiques - Specialty stores for fashionable clothes.
Where to Buy? Discount Stores - Sell clothes for much less May have less quality Less service Factory Outlets - Sell a manufacturer’s overruns Discount prices
Where to Buy? Online/Mail Order - using the internet to order clothes to be shipped to your home. Can be cheaper, but you do have to take into account for shipping and handling
Return Policies Not all stores allow returns Some may offer a credit slip like a gift certificate only used in the store Many times you must have a receipt
Questions: Where do you think much of our clothing is made? What affects does that have? Cost? Economy? Jobs?
Questions: Have you ever walked into a store because you noticed an ad for reduced prices only to buy more than just that item?
Questions: What factors should affect your buying decisions the most? What actually affect your decisions the most?