Creating Maximum Leverage & Profitability In Your Business (outsourcing) Clifford & McNally

Who am I & why should you listen to me Built a multi million dollar business that sold services direct to SMBs (Everon) Built standardized offerings to allow for industry leading GM and bottom line performance Lead process automation & outsourcing that has created millions of dollars in savings across multiple businesses Willing to share 10 years of hard learned lessons servicing SMBs

5 Lessons For Maximum Leverage & Profitability In Your Business 1.Think globally 2.Embrace the profitability leverage formula 3.Invest in building a global team 4.Create systems and procedures for your team 5.Leverage the fact that it is easier than ever to find and work with people form around the globe!

Think Globally “Globalization has changed us into a company that searches the world, not just to sell or source, but to find intellectual capital – the world’s best talents and greatest ideas.” - Jack Welch

Hire the best person in your city for the job?

Hire the best person in the world for the job?

Cost & talent advantages to thinking globally!

Cost & talent advantages to thinking globally!

5 Lessons For Maximum Leverage & Profitability In Your Business 1.Think globally 2.Embrace the profitability leverage formula 3.Invest in building a global team 4.Create systems and procedures for your team 5.Leverage the fact that it is easier than ever to find and work with people form around the globe!

Profitability Leverage Formula Leadership + Talent + Tools & Automation = Success People Finances

Profitability Leverage Formula Leadership = you or a key member of your team Lead-er-ship, n. – - The action of leading a group of people or organization Synonyms - guidance – direction – management - command

Profitability Leverage Formula Talent = outsourced team Tal-ent, n. – - Natural aptitude or skill. A person possessing such a talent or skill Synonyms - Gift – ability – genius - capability

Profitability Leverage Formula Automation & Tools = you & your team Discovering – - Software & procedures that allow work to be completed cost effectively and effectively Educating – Talent on how to use software & procedures to complete work

Profitability Leverage Formula Success = profitable growth for your business

5 Lessons For Maximum Leverage & Profitability In Your Business 1.Think globally 2.Embrace the profitability leverage formula 3.Invest in building a global team 4.Create systems and procedures for your team 5.Leverage the fact that it is easier than ever to find and work with people form around the globe!

Invest in building a global team How to find good outsourcers

Invest in building a global team Hire outsourcers the same way you hire a regular fulltime employee

Invest in building a global team Sourcing Filtering Interviewing Offer

Invest in building a global team Job request is critical Culture & ongoing expectations Investment in working together Looking for regular work Skills necessary Give them a hurdle Sourcing

Invest in building a global team Cut through the noise Eliminate anyone that skipped the hurdle Make additional requests of candidates Evaluate communication skills in the process Interview as many candidates as you can Think about running a contest Filtering

Invest in building a global team Know your key requirements Communication – Language – Responsiveness – Expectation setting Availability Demonstrated ability Interviewing

Invest in building a global team Offer based on Testing period Job Specifics Success criteria Rate / cost (fixed) Offer

5 Lessons For Maximum Leverage & Profitability In Your Business 1.Think globally 2.Embrace the profitability leverage formula 3.Invest in building a global team 4.Create systems and procedures for your team 5.Leverage the fact that it is easier than ever to find and work with people form around the globe!

Create systems & procedures Be specific about the results you expect and the steps that should be taken to produce success

Create systems & procedures Create specific deadlines & schedules for tasks & work production

Create systems & procedures Provide specific reporting & progress requirements

Create systems & procedures Provide automation tools & best practices for successful completion of the tasks and project

Create systems & procedures Inspect & monitor what you expect

Typical outsourcer experience My goal: I need a peanut butter and jelly sandwich created

Typical outsourcer experience In interview this guy:

Typical outsourcer experience In interview this gal:

Typical outsourcer experience And a few more folks:

Typical outsourcer experience I select this gal to get started because she has a great portfolio, great experience, great communication skills, and will be done by next Thursday which I need

Typical outsourcer experience Results:

Typical outsourcer experience Results:

Typical outsourcer experience Results:

Typical outsourcer experience Results:

Typical outsourcer experience Automation & Tools:

Typical outsourcer experience Results:

Typical outsourcer experience Results:

Typical outsourcer experience Results:

Typical outsourcer experience Results:

Typical outsourcer experience Results:

Create systems & procedures The key to avoiding the typical outsourcer experience!

Working with outsourcers Let’s look at the details

Working with outsourcers Identifying which processes to outsource Start with these: – Repetitive tasks – Reporting & data collection – Non-client facing tasks – Social Media work – Writing (articles, tweets, webpages, etc) – Programing

Working with outsourcers Who we work with and our opinions Philippines vs India US based resources Odesk vs Elance Specialized service outsourcers

Working with outsourcers How to treat your extended team – context & training

Working with outsourcers Sending over your first tasks (getting started!)

Working with outsourcers My processes are too complicated!

5 Lessons For Maximum Leverage & Profitability In Your Business 1.Think globally 2.Embrace the profitability leverage formula 3.Invest in building a global team 4.Create systems and procedures for your team 5.Leverage the fact that it is easier than ever to find and work with people form around the globe!

Find & work with people from around the globe Logonerds Elance – creative work from around the world Odesk – technical work from around the world Craigslist.ph – Philippines hiring 99 designs – design work KillerCovers - Ebook covers 24slides.com – presentations in 48 hours Outbrain – content distribution Fiverr – Anything you could imagine

5 Lessons For Maximum Leverage & Profitability In Your Business 1.Think globally 2.Embrace the profitability leverage formula 3.Invest in building a global team 4.Create systems and procedures for your team 5.Leverage the fact that it is easier than ever to find and work with people form around the globe! Success!!

Maximum Leverage & Profitability In Your Business Questions?