Restaurant Name Business Plan

The idea: One sentance High-Level The concept: The Offer The style will be unique: Why people will find it unique?

Fast Growing Segment: Describe the market Concept Market Fast Growing Segment: Describe the market Fast-Casual Growth: Describe the potential

Differentiator 1: Serving... Differentiator 2: Style, Environment... THE BUSINESS MODEL Niche Differentiator 1: Serving... Differentiator 2: Style, Environment...

THE NAME Inspiration or list of Ideas Name Ideas: Name Inspiration:

THE MENU Vertical, Serving Style or Entree Niche Appetizers: Entre: Sides: Dessert: Beverages:

Market Analysis Business Plan

THE CUSTOMER The target customer: Age, Education, Income, Behavior Target Market The target customer: Age, Education, Income, Behavior Customer Trends: Describe why this demographic is looking for you Point 1 Point 2 Point 3 Point 4

City, State Location Options: Location 1 Location 2 Location 3 Locations Location Options: Location 1 Location 2 Location 3 Location 4

LOCATION PROFILE Population: ## County/District: ## Demographics Population: ## County/District: ## Top Industries: Top Corporations, Universities, Government Employers Retail Hubs: “Drafting” location successful businesses

BUSINESS CLIMATE Local: $$## International: $$## Statistics Local: $$## International: $$## Areas For Opportunity: Target Market Business Community: Climate

POPULATION Statistics County/District Detail: Map locations

EDUCATED CUSTOMER BASE Statistics Districts/Regions: Map locations

INCOME CUSTOMER BASE Statistics Districts/Regions: Demographics

TARGETED CUSTOMERS Districts/Regions Targeting: Targets Statistics Districts/Regions Targeting: Targets The Local Market: Cusotmer Radius Commuting Workers and Tourists: Commercial Events: Catering:

TARGETED CUSTOMERS Detail Description Target Market #1 People and households People Migrating Commercial business Demographics Consumers ages Workers and Tourists Businesses from 20 to 300 emp Buying Behaviors Frequent but small purchases Infrequent but larger Infrequent but very large Size Residents/ $ Households/ $ Restaurant Sales/ $ Daily Customers Annual Tourists Businesses Projected Sales Trends

TARGETED CUSTOMER STRATEGY Detail Strategy Target Market #1 Target Market #2 Target Market #3 Positioning Message Pricing Product Customization Distribution Promotions Advertising Public Relations Sales Promotions

CUSTOMER RING STUDY Proposed Locations: Target Statistics Proposed Locations: Target Customer Radius: Radius Study – 5 miles Description KM Population Households Average Household Income

MARKET SIZE Census Information: Total Market $ Statistics Census Information: Total Market $ Full Service Restaurants: Competition Total Restaurant Sales: Availiable Opportunity Average Sales Per: Average per plate

MARKET SIZE DOLLARS Customer Expenditure Survey: Disgresionary Income Statistics Customer Expenditure Survey: Disgresionary Income Radius of Market proximity: Total Oppotunity Set

FOOD SERVICE MARKET Detail Locations: Circle Areas of opportnity

Sales & Marketing Business Plan

COMPETITION Compeitor #1: Market Research Top Competitors Compeitor #1: Market Research Compeitor #2: Market Research Compeitor #3: Market Research

MESSAGE Message #1: Market Research Message #2: Market Research Differentiation from Competitors Message #1: Market Research Message #2: Market Research Message #3: Market Research Message #4: Market Research

SALES Marketing or Advertising: Opportunity 1 Direct & Advertising Marketing or Advertising: Opportunity 1 Marketing or Advertising: Opportunity 2 Marketing or Advertising: Opportunity 3

SALES APPROACH Spend Description $ Total Annual Advertising and Media Costs

THE INNER WORKINGS Hours of Operation: Days and Time Operations Hours of Operation: Days and Time Staffing: # Full Time and # Part Time Wages: $ Full Time and $ Part Time. Food Costs: % Target and average Cost Per Order.

LOCATION DESIGN Look and Feel Layout Concept: Branding: Color Pallet:

LOCATION INTERIORS Look and Feel Add Sketches

LOCATION EXTERIORS Look and Feel Add Sketches

Financials & Risk Management Business Plan

THE MANAGEMENT TEAM Experience Add Profiles of the owners:

THE LEGAL STRUCTURE Entity Type and Ownership Display legal structure: Ownership, Formation Type, Investment

RISK MANAGEMENT Insurance Explain Insurance:

REQUIRED START-UP FUNDS Item Amount Real Estate $ Building Equipment Furniture & Accessories Initial Inventory Deposits Legal & Accounting Advertising Working Capital Total

CAPITAL STRATEGY Total Amount Required Amount # of Investors (% of ownership) $ Commercial Bank Loan (Real Estate or Lease) Owners Total Debt Service Payments Amount Principal Amount Borrowed $ Interest Rate % Term # Total Loan Payment

THE MILESTONES Steps to Launch Finalize Business Plan Date 2016 Finish legal work Date 2016 Request and review construction bids Date 2016 Obtain building permits, Firedepartment Date 2016 Begin Construction Date 2016 Add Furniture & Fixtures Date 2016 Health Department Inspections Date 2016 Hire, Train and Launch Staffing Plan Date 2016 Warm Opening Date 2016 Grand Opening Date 2016

Startup Funding Funding Breakdown Required Statup Funds Amount Totals Depreciation Notes Fixed Assets   Real-estate Buildings Leasehold Improvements Equipment Furniture and Fixtures Vehicles Other Fixed Assets Total Fixed Assets Operating Capital Pre-Opening Salaries and Wages Prepaid Insurance Premiums Beginning Inventory Legal and Accounting Fees Rent Deposits Utility Deposits Supplies Advertising and Promotions Licenses Other Initial Statup Costs Working Capital (Cash on Hand) Total Operating Capital Total Required Funds

Salaries & Wages Employee Cost Breakdown Salaries and Related Expenses # Assumptions Wage Base Monthly Year One Year Two Year Three Percent Change Salaries and Wages Owner's Compensation Salaries Wages Full-Time Employees Estimated Hours Per Week Estimated Rate Per Hour Part-Time Employees Independent Contractors Total Salaries and Wages Payroll Taxes and Benefits Social Security Medicare Federal Unemployment Tax State Unemployment Tax Employee Pension Programs Workers Compensation Health Insurance Total Payroll Taxes and Benefits Total Salaries and Related Expenses

Operating Expenses Fixed Operating Expense Breakdown Fixed Operating Expenses Monthly Year One Year Two Year Three Percent Change Expenses Advertising Car and Truck Expenses Commissions and Fees Contract Labor Credit Card and Bank Charges Customer Discounts and Refunds Dues and Subscriptions Entertainment Insurance (Liability & Property) Legal and Professional Fees Office Expenses Postage and Delivery Rent Rent on Vehicles and Equipment Repairs and Maintenance Supplies Telephone and Communications Travel Utilities Total Expenses Other Expenses Depreciation Interest Commercial Loan Commercial Mortgage Line of Credit Total Other Expenses Total Fixed Operating Expenses

Sales Forecast Projected Revenue Products and Services Assumptions % July August September October November December January February March April May June Local Market Food Sales Price Per Unit Variable Cost Per Unit Gross Margin Per Unit Projected Unit Sales Seasonality Factor Year One Year Two Growth Year Three Growth Fixed Expense Allocation Projected Revenue Variable Costs Gross Margin Fixed Expenses Profit Breakeven Sales Revenue Breakeven Sales Units Commuter Food Sales Seasonality Year Two Year Three Fixed Expenses Allocation

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