Male Circumcision Marketing-Communications-Demand By: Dr Gladys Magongo.

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Presentation transcript:

Male Circumcision Marketing-Communications-Demand By: Dr Gladys Magongo

Who... are we targeting? PriorityPrimaryShadow HIV- males Sexual Partners HIV- males Parents & Guardians

Clinic Identity MC campaign DemandIEC Advocacy & PR Seal of quality

Logo Communication objectives Hope Quality Masculinity Logo selection criteria Appeal to Men Effectively communicate the objective Distinctive

The Communication Strategy Drive demand for MC services through... 1.Communicating benefit of MC 2.Addressing Risk compensation Male Circumcision is not the magic bullet and must be used alongside condoms and other HIV prevention measures

Demand Generation IPC team 110 agents 5 lead agents General Public Agents’ catchment areas Tertiary Institutions Universities Colleges Schools Events Fairs Concerts Football Matches

Key Recruiting Opportunity for the MC Agents

DD-Day at the Swaziland Trade Fair

Generic MC Clinic Poster

Basics facts for men Basics facts for women

Thank You!

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