INTERNATIONAL MARKETING Charlotte Op De Beeck Seppe Sprengers Krisztina Velosy Vincent Fassaert Janne Gutschoven Saartje Van Broeckhoven

Index Facts Concept Weekprogram Schools that will participate Swot analyse Costs Central approach

BELGIUM Facts: Career minded Security Good knowledge of English Certificate included in studies

CHINA Facts: Respect Conscientious Difficulties to speak and understand English Add on certificate Long traveling distance

HUNGARY Facts: Knowledge of English is weak Ambition to improve Certificate included in studies

SWEDEN Facts: Career minded Security Certificate included in studies Good knowledge of English

SPAIN Facts: Knowledge of English is weak Ambition to improve Certificate included in studies

Concept International week (begin of april) 2 culture excursions Visiting Brussels Visiting Antwerp: Gps city game 4 days of intensive courses 1 exam Location: Thomas More Geel, Belgium Hotel: The corbie Top speaker > free lessons Other lessons are given by teachers English lessons upfront

Weekprogram Monday – Courses Tuesday – Courses Wednesday – Visiting Antwerp Thursday09.00 – Courses Friday Courses Saturday – Exam Sunday – Visiting Brussels

Country’s & their schools Belgium – HIK, Geel China – Guangzhou University, Guangdong Hungary – Debreceni Egyetem, Debrecen Sweden – Lund University, Lund Spain – Universidad da castilla-La Mancha, Albecete

SWOT- analysis Strenght: International training is becoming more mandatory Weakness: Knowledge of English Opportunity: Following courses with foreign people, topspeaker Treats: Studying home

Costs Transport (in euro) Hotel (in euro) Excursions (in euro) Total (in euro) Sweden Spain China Hungary Belgium/035

APPROACH

International Training More mandatory for Small and Medium Enterprice-reality International certificate Meet people from other country’s Other schoolsystem (intensive week) Five top speakers

Belgium Low expenses Certificate in one week Don’t need to travel Language

Hungary Learn English Advantage compared to other Hungarian graduates at getting a job

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