The Connected World The Globes, Tel Aviv December 2010 Blake Chandlee, VP Facebook The Globes, Tel Aviv December 2010 Blake Chandlee, VP Facebook.

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Presentation transcript:

The Connected World The Globes, Tel Aviv December 2010 Blake Chandlee, VP Facebook The Globes, Tel Aviv December 2010 Blake Chandlee, VP Facebook

The power to define and control communications is shifting to individuals and communities. Those who understand and leverage this will have an enormous advantage

Evolution of discovery How consumers find information UGC + Social Context Facebook Digital Directory Yahoo eBay Search Search engine marketing UGC + Directory Yelp Directory Phonebooks, local ads, newspapers

Global Users m Worldwide users 200m Mobile users

We believe that todays world requires a different way of thinking about “how” you build a global company

Facebook serves as a utility or platform for 3 distinct audiences…..a single global platform providing efficiency, effectiveness and scale Users Developers Marketers How we organize

Our Users best friend mum colleague favorite band tv show brother roommate girlfriend teammate restaurant clothing designer coffee shop favorite cereal celebrity dad

Real people, real identities Who we are & what we do

Facebook ‘Home’ Newsfeed Your own Personal Newspaper

*Facebook in Hebrew Engineered to Individuals With a single click you choose your language

……..Allowing people to connect Friend connections: 69 Billion Pages connections: 16 Billion Groups connections : 7 Billion Networks connections: 41 Million Events connections : 148 Million Total: 93 Billion Connections.

……and allowing people to share Wall Posts 2B Video Uploads 21M Status updates 3B Photo Uploads Comments 14B Messages 6B 5B

7 hr/mo Source: Nielsen Creating a new paradigm on the web

Facebook Developer Platform

A global developer community USA Around the world /KC - confirming # of garages over the past year (including 4 on the day of f8 08) since Platform launched - this stat confirmed with Caitlin/Julia /KC - confirming # of garages over the past year (including 4 on the day of f8 08) since Platform launched - this stat confirmed with Caitlin/Julia

Advertisers Create & promote

Do you know what this is?

BRAND A truly global 2 way marketing platform

InnovationsInnovations Facebook Pages Facebook Ads A platform designed to “Connect” Designed to Engage and connect Have an ongoing dialogue with brand embasadors Enabling brands to innovate and create

Ads that Engage versus Broadcast Fan Ad Event Ad Comment Ad Gifting Ad Polling Ad

14.4M 12.8M 10.3M 9.9M 6.2M 4.2M Large scale communities

Organic distribution on a huge scale

Paid Owned Earned The New Model

Facebook going forward

Social Everywhere – Facebook Connect Game Consoles Web Mobile Desktop Identity Social Relevancy Distribution Facebook is exporting its technology across the web

Places Social Plug-ins Questions Credits RFID 34 Leveraging New Products Enabling people to connect and share

To win in today’s world requires A different mindset different approaches different ways of working