Hospitality Operations Objective – 3.01 The World Of Lodging

Objective 3.01 – The World of Lodging Part I Types of Lodging Businesses 1. Full Service Hotels – Pride themselves on a high level of service and usually charge the highest prices. Features of a Full Service Hotel a. Large and provide many services. b. Large architecture. Two or more stories high. c. Level of Service – luggage assistance, concierge services, restaurants, bars, cocktail lounges, room service, spa’s, banquet facilities.

Objective 3.01 – The World of Lodging Types of Full Service Hotels Types of Full Service Hotels 2. Convention Hotels – Designed to provide for the special needs of conventions and trade shows. a. Convention – Large Meeting b. Trade Show – An exhibit during which people who have goods and services to sell. c. Convention Center – Designed to specifically hold large meetings, conventions, and trade shows. d. Exhibit Hall – The space where a trade show is held.

Objective 3.01 – The World of Lodging Types of Full Service Hotels 3. Luxury Hotels – Provides the highest level of amenities, service, room furnishings, public spaces, and technology. 4. Resort Hotels – Caters to the vacationer or leisure traveler. a. Resort – Place that provides entertainment, recreation, and relaxation for vacationers.

Objective 3.01 – The World of Lodging Types of Full Service Hotels 5. Extended Stay Hotels – Guests who stay for days are called extended-stay guests. Long stay guests stay for 30 days or more. a. Suite – Hotel accommodations that consist of more than one room. 6. Condominium Hotels – Offer many amenities. Some have on-site Food and Beverage service. The units are individually owned.

Objective 3.01 – The World of Lodging Today’s Vocabulary – Informal and Picture Definition 1. Full Service Hotel 2. Concierge 3. Convention 4. Trade Show 5. Exhibit Hall 6. Convention Center 7. Luxury Hotel 8. Resort Hotel 9. Suite

Objective 3.01 – The World of Lodging Part II Refer to Handout – Lodging Industry Organization. Vocabulary Terms: Informal/Picture Definition 1. Limited Service Property 2. Continental Breakfast 3. Budget Hotels 4. Specialty Accommodations 5. Conference Center 6. Bed-and-Breakfast 7. Hostel 8. Institutional Housing 9. Dormitory 10. Senior Housing

Objective 3.01 – The World of Lodging Group Activity: (convention, luxury, resort, extended-stay, condominium, limited-service, budget, bed-and- breakfast) Group Activity: (convention, luxury, resort, extended-stay, condominium, limited-service, budget, bed-and- breakfast) Develop an advertisement for your type of hotel. Develop an advertisement for your type of hotel. Goal of the advertisement is to make clear the differences among the hotel and guests. Goal of the advertisement is to make clear the differences among the hotel and guests. Present your advertisement. Present your advertisement.

Objective 3.01 – The World of Lodging The World of Lodging Part III What are the three types of Hotel Ownership? 1. Independent – One Owner 2. Chain – Multiple Units 3. Franchise – Unit of a chain has been purchased by an outside owner.

Objective 3.01 – The World of Lodging What is the purpose of a Hotel Management Company? What is the purpose of a Hotel Management Company? Also known as the hotel operation Also known as the hotel operation Take care of the day-to-day operations of the hotel Take care of the day-to-day operations of the hotel Make sure the hotel is run by the standards of the corporation Make sure the hotel is run by the standards of the corporation

Objective 3.01 – The World of Lodging What is an affiliation group? What are they responsible for? What is an affiliation group? What are they responsible for? A group of independent hotels that creates a central office for reservations A group of independent hotels that creates a central office for reservations Also known as a consortium Also known as a consortium Best Western International is the largest Best Western International is the largest Become a member and pay dues Become a member and pay dues

Objective 3.01 – The World of Lodging Six major Market Segments for Lodging Six major Market Segments for Lodging 1. Business 2. Conventions and Meetings 3. Leisure 4. Budget 5. Long-Stay 6. Special Accommodations

Objective 3.01 – The World of Lodging Role of Foodservice in Lodging Properties Role of Foodservice in Lodging Properties Providing Food and Beverage is essential Providing Food and Beverage is essential Vending Machines Vending Machines Full-Service – At least one restaurant Full-Service – At least one restaurant Limited-Service – Continental Breakfast Limited-Service – Continental Breakfast Meal Plan – Room rate that includes a meal Lodging Concept – Includes the theme, target market, décor, ambiance, and level of service

Objective 3.01 – The World of Lodging Part III – Vocabulary Part III – Vocabulary 1. Hotel Management 2. Referral System 2. Referral System 3. Affiliation Group 3. Affiliation Group 4. Consortium 4. Consortium 5. Rack Rate – Base Rate 5. Rack Rate – Base Rate 6. Room Rate – What you actually pay 6. Room Rate – What you actually pay 7. Guest Mix – Demographics 7. Guest Mix – Demographics 8. Meal Plan 8. Meal Plan 9. Lodging Concept 9. Lodging Concept