STRONG SOLDIERS, STRONG TEAMS! UNCLASSIFIED As of 15 SEP 11SbS 12 IPC Out Brief UNCLASSIFIED Syndicate leaders – Mr. Close / 1LT Brale (Latvia) / ?? Estonia.

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Presentation transcript:

STRONG SOLDIERS, STRONG TEAMS! UNCLASSIFIED As of 15 SEP 11SbS 12 IPC Out Brief UNCLASSIFIED Syndicate leaders – Mr. Close / 1LT Brale (Latvia) / ?? Estonia / ?? Lithuania Responsibilities: Coordinate Strategic Communications message with all participating nations, USEUCOM, and US Country Teams Develop draft media talking points Develop combined public messages and coordinated media release plan Determine PIC responsibilities, requirements and procedures Develop a draft public affairs plan Develop resources requirements (facilities, communications, equipment and vehicles) Develop/coordinate a plan for Distinguished Visitors Day requirements with the Visitors and Observers Bureau (provide draft DVB Plan) in conjunction with HNs Determine Milestones and OPRs Establish a protocol cell (DV-day, opening/closing ceremony, PDD) Provide input to the exercise plan Develop/coordinate a plan for Media Day requirements STRATCOM Syndicate

STRONG SOLDIERS, STRONG TEAMS! UNCLASSIFIED As of 11 SEP 11SbS 12 IPC In Brief UNCLASSIFIED Objective Exercise Objectives Primary Audiences Proposed Themes Key Engagement Events Opening and Closing Ceremonies DV/Media Days – Estonia (12 JUN) Amari Air Base /Latvia (13 JUN) STX Senior Leader Engagements (USEUCOM/USAREUR) Other Significant Events of Interest (CPX, Marine Offload, Cross border mvmt of the Marines, Air Deployment of Stryker, Air Force Participation, TOX, live ordnance by JTAC) Baltic States prepare for deployment while building relationships with NATO partners. Communications Summary Baltic States Population Baltic States Government US Population  Military / Beltway  NATO/Partner Countries  Partner States Messages (Summarized) The US, Lithuania, Latvia and Estonia have a valued partnership Strengthened partnerships and increased interoperability benefit all participants Saber Strike 12 enhances the confidence and security assurance with NATO allies Saber Strike is major readiness exercise for partner nations preparing to deploy to Afghanistan (ONLY AFTER DEPLOYMENT ANNOUNCEMENT IS COMPLETE BY MOD) Conduct Mission Readiness Exercise (MRX) for partner nations preparing to deploy to Afghanistan in support of ISAF Establish first time capability to execute distributed computer assisted exercise in a multi-national environment in order to increase training audience participation while significantly reducing exercise costs Improve NATO and coalition interoperability and strengthen the relationship between military forces of the US, Baltic nations and other participating nations while synchronizing efforts with existing regional partnerships Propose draft BDE level NATO SOP to enhance future interoperability Complement existing host nation training plans while supporting their overall training programs Exercise regional host-nation-support function in support of joint and combined RSO of participating forces (linked with BALTOPS) Enhance confidence and security assurance with NATO allies Lithuania, Latvia and Estonia have contributed greatly to OEF and other international operations. All partners benefit from cooperative training efforts This exercise continues to prepare potential partners for future operations US efforts should in no way be seen as a threat to Russia or its interests Through a fiscally responsible approach, we achieve maximize training benefits for all nations. For example, the first time use of a distributed computer assisted exercise in a multi-national environment significantly reduces costs for all countries

STRONG SOLDIERS, STRONG TEAMS! UNCLASSIFIED As of 11 SEP 11SbS 12 IPC In Brief UNCLASSIFIED Communications Timeline Pre-Exercise (3-9 months prior) Coordinate with Host Nation for potential media engagements during MPC and FPC – Distribute photo releases via Social Media (FLICKR; FB, etc.) – Messaging by Senior Leaders during KLE and media events (not specifically for SbS12) Pre-Exercise (0-3 months prior) – (Post election - Latvia) Messaging regarding security and readiness of the military during KLE and Media Events – Formal Announcement including b-roll and pics from SbS11(45 days prior) – Micro SbS12 website – AFN spot rotation and replay of SbS11 footage news stories – Latvian interviews with Senior Leaders prior to the event – Press Release about explosives, noise, traffic control, etc. IOT prepare the host nation community During Exercise – Aggressive Media Outreach/ Releases via traditional media venues, DVIDS, and social media 2 Media Days AFN/Pentagon Channel – Cultural Day; Static Displays; Opening and Closing Ceremonies – Key Leader Engagement Post Exercise – Redeployment Coverage – Continuing SbS12 spot rotation on AFN – Updated USAREUR Spotlight Spot for Saber Strike on AFN

STRONG SOLDIERS, STRONG TEAMS! UNCLASSIFIED As of 16 Sep 11SABER STRIKE Exercise PA Key Event Timeline Main Body Arrival In-process & Orientation Academics, STX, CALFEX EXERCISE CONTROL EXERCISE PARTICIPANTS RSOIAFN Live Broadcast/ CPIC operational/Training Coverage FTX (24 hour operations) ENDEX / AAR Recovery / Redeploy Cultural Day Equipment Redeploy ADVON Arrival EOC Setup May 12 Jun 12 Saber Strike ’12 Timeline (11-22 Jun 2012) EOC Redeploy EOC Arrival CPX Academics/MDMP Mini-Ex Hot Wash CPX PARTICIPANTS Opening CeremonyMedia Day Latvia Media Day Estonia Static Display Latvia Closing CeremonyStryker Air deployMCPPN Riga Port