The Process Understanding how the tech market is evolving. Understanding the Customer’s Requirements Understanding how you can meet the customer requirements under diverse market circumstances Understanding who your competition is Define your Uniqueness

The Market Evolution of technology: More significant breakthroughs in 15 years than the last 1500 Keeps people in touch Allows easier ways to conduct business Globalization – you need to be able to do business around the world Information – at the tip of your hands, when and where you need it Infrastructure – robust technological platform There is just NO excuse NOT to do business You want to stay connected – human part You need fast access to information – time is money

The Requirements Experience: No matter what the problem, the provider knows how to solve it. Expertise: Knowing your business. Knowing what is best for the customer. Service: 24/7 – Covering the needs when needed. Being proactive and not reactive Seamless: The user can integrate and use other technologies without even noticing it Flexibility: Adapting to customer needs.

The Requirements Robust: High quality products that won’t break down Reliability: Assurance that the service is there, no matter what. Future: implementing a platform that allows growth Infrastructure: Serious, reliable provider Key relationships: Knowing is believing – it’s who you know Cost: Of ownership, of investment

The Requirements Fast, reliable accessibility Communication without excuses

The competition Success: It all boils down to 2 basic attributes: Service Knowledge = Experience

Look out for… SWOT Weaknesses: Grow our organization into a solid infrastructure OR…… Use our creativity to communicate “infrastructure” while: Moving faster - Keeping our costs down - SERVICE

The Communication Campaign Designed under the KISS principle: Keep it Stupid Simple Designed to: Resolve customer’s requirements: Service and experience An image says more than 1000 words Create a positive image through humor = major impact Enhance our attributes, communicate our opportunities – infrastructure

The Communication Campaign Use a “fresh”, clean style, not -over-saturated- with- words style of communications: without referring to the word Telecommunications with binary numbers and fiber optics Take advantage of business partner relationships, but create our own image Flexible format: Allows to present different versions while keeping the guidelines that are eventually going to give AG it’s own personality Being Different, UNIQUE even in the way you communicate

Our Attributes: AG Communication’s attributes are defined by the customer’s requirements: That’s the idea under which it was conceptualized Understands market and it’s requirements

Our Attributes: We are different because: Young, but experienced Entrepreneurial, but with an understanding of the corporate world We have fun in our work, but know t he seriousness of business We are creative: while designing your network, while defining your costs We know the meaning of communications = expertise

Our Uniqueness Call AG Communications, they: Will fix the problem Know what they are doing Reliability ExperienceService

Our positioning statement Communications IS our core business