Your goals: Communicate with key audiences Connect with influencers Build word of mouth Create a community Collaborate Conduct conversations Extend your reach Share information
Your goals: Communicate w/ key audiences Connect with influencers Build word of mouth Create a community Collaborate Conduct conversations Extend your reach Share information What social media does: Communicate w/ key audiences Connect with influencers Build word of mouth Create a community Collaborate Conduct conversations Extend your reach Share information
And on a scale that is hard to fathom.
Social marketing is using web 2.0 tools, sites and services to promote your organization’s products, ideas, issues, agendas and services.
Putting your toe in the water
Listening Rural Electric Coop Iowa -- 1,180,000 Living with Energy Iowa ,000 Energy conservation Iowa -- 1,930,000 Electrical safety Iowa -- 1,840,000 Call 811 Iowa ,000
Google Alerts
You’d better make the time
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The Geek Squad
Start listening. Google searches 20+ blogs in your field AND related fields What is RSS? Reader options - PCPC Reader options - MacMac
Let’s take a break
Make your list and check it twice
Wading into the water
Commenting on other blogs - good times and bad Be a resource Reaching out to bloggers
Authenticity and transparency
Responding the right way Get the right person to respond Always identify yourself You’re at their house - have good manners Understand the conversation is in control
Responding the right way Hey everyone -- Great discussion you’re having here. Thanks for caring about this issue. My name is Bob Smith and I’m the VP of Communications at Linn County’s REC. I wanted to respond to a couple of the comments specifically…
Be a resource A real person to contact. No A phone number Links to 3rd party stories/blog posts/NYTimes articles etc. A link to your flickr page so they can download and use photos/charts/screenshots Fact sheets A link to your YouTube channel so they can download/embed video segments Blogroll - links to other sources Podcast interview with your key stakeholder, CEO etc.
Word of Mouth on the Web On steroids Persistent -- Google never loses anything Amplified -- exponential reach
Reaching Out Brevity Timeliness Transmittable (can’t share, don’t care)
Pitching bloggers This is not your daddy’s media pitch.