st UEG COMMUNICATION SEMINAR Lausanne Olympic Museum March 28, A FIG Presentation HOW TO WELCOME THE PRESS?

TO WORK WITH. NOT AGAINST !

1. A MEDIA ATTITUDE

We need the Press! The Press needs us! Never forget!

To know the press first! Press agencies Written press Magazines Television Digital press

Our expectations Coverage (notoriety) Event Promotion (ticketing) Event Promotion (sponsors)

Its expectations To be the first To be exclusive «You are the first and exclusive contact!»

The impact of your quote….. Never forget

It will be released… Yomiuri Shimbun: 10 mio Times of India 4 mio The Sun 3 mio Wall Street Journal 2 mio The New York Times 1 mio...and on television / radio / Internet !

…don’t follow Bob Dylan! ….think twice!

2. PRINCIPLES

Welcome !

PRINCIPLES I am a journalist!

To follow principles Accreditation means possessing of an Identity Card issued by the LOC and approved by the FIG or UEG Only professional journalists, editors and photographers operating for editorial purpose, or producing an item containing informative content exclusively will be accepted. Editorial use implies use by a media

Professional? Journalists / Photographers refer to a full time professional activity employed by agencies, newspapers, networks, or freelance. A freelance editor or photographer must provide written evidence that he / she operates on behalf of a clearly identified media. A freelance editor or photographer operating on his/her own account will no longer be accepted

Editorial? Selling ​​or giving photos to gymnasts / their fans or coaches is an additional, secondary activity, similar to a business. A calendar is not considered an editorial publication. Books whether they exist in print or online, are seen by the FIG as editorial publications

Media ? Blogs are accepted as public journalism when they function integrated within a recognized journalistic media. Website specialists in gymnastics must be recognized by their national federation. Sites which function mainly as a pass- through-site for edited copy/paste-content cannot be recognized as a press medium. Fan-sites, sponsor-sites, promotional sites and event- linked sites cannot be recognized as a press medium

National Federations For representatives of the affiliated or associated unions & national federations, acting as media for their press & communication activities, limited credentials will be delivered. This includes the web editors. A double accreditation (press and delegation member) is not accepted

3. ACCREDITATION PROCESS

The accreditation system is an original in house development implemented for the first time in The UEG applies same procedure, same rules since

Compulsory! 1.Professional press card; 2.Letter of support from the Editor; 3.Copies of recent articles; 4.Call the National Press Association

4. WELCOME!

Where it is !

Welcome!

Media Declaration Upon arrival on site, the media representatives must approve and sign the terms of the FIG/UEG Media Declaration. Anyone who refuses to sign the text of the declaration will be refused accreditation for the event. Anyone who signs the document, but later breaks the agreement, will have accreditation refused for future UEG events and this breach will be announced to the FIG Media Commission.

… General Programme Detailed Schedule Shuttles Internet access Opening hours …

The MPC London O2Tokyo Metropolitan

Prime positions given to … Media Grandstands

ID Working Place

Photo Positions

Photo Positions

Award Ceremony Photo Positions

Training Halls

Access to the training halls ends the first day of qualifications. Clarification

Field Of Play Restricted area managed by TV Operations Officer

The Mixed Zone This card is delivered to allow delegation members not holding a media accreditation or a ESF card to escort their gymnasts to the Mixed Zone. Holders of the MZO Card are allowed to escort their gymnasts in the athletes’ lane of the Mixed Zone

The Mixed Zone must be situated at the immediate exit from the Competition Area. When leaving the Competition Hall (generally after the Awards Ceremony), the gymnasts must be lead through the Mixed Zone under the STRICT control of the Security, subject to doping control requirements. The doping control has priority over the Mixed Zone. The gymnasts will be led by the LOC MZ Manager to the specific media representatives who want to talk with them. The MZ Manager will take care of the priorities (HB – RTs - ….). Working Order The MZO must be separated into 4 different sections: 1/ Flash interview positions a) On the FOP (HB and RTs) b) in the MZO : 2/ Television section (HB and RTs) 3/ Written Press section (E - EF - EE) 4/ Common section (ENR - EP - EFP - EEP) The Mixed Zone

Press conferences Since journalists clearly declared that the Mixed Zone will be their priority for individual interviews, medallists’ press conferences are no longer compulsory. However, a press conference room is still required for special cases. It is up to the LOC to hold a medallists’ press conference with regards to tradition, or sponsors expectations, for example

5. STATISTICS

Media attendance olympic disciplines 2007 GAGRGT StuttgartPatrasQuebec E -EE EF2241 EP RT ENR19105 TOTAL GAGRGT TokyoMontpelierBirmingham E -EE EF1297 EP RT ENR TOTAL GAGRGT AntwerpKievSofia E -EE EF2144 EP RT ENR23411 TOTAL

AERACROAERACRO RodezWroclawSofiaBuena Vista E -EE11961 EF0013 EP91737 RT0000 ENR5150 TOTAL Media attendance world games disciplines

Complicated – too long – detailed results – transparency - ….

…thank you for your attention!