RP Campaign

What is a contact?? Letter or Phone Call Website or Newsletter Person to person Any others???

What is the difference??

It is about effectiveness and building relationships

Personalized Letter/ Not a form letter/mass What do you think opening and click through rates on s are? Tie in recent personal scenario Good to see you last night at the Chapter meeting…..I want to let you know of a great opportunity to help benefit our industry. How are the kids…..Did you know ASHRAE Research makes the world a better place for them to grow up. Did you see the game last night…..Did you know ASHRAE research makes will make it more comfortable to watch the Patriots win the Superbowl this year.

Chapter Newsletter/Web page Not a place to solicit for campaign Use to Thank donors with recognition Good to keep a running track of the campaign Recognition of donors Roll through slides of donors to the current campaign is effective $Xxxx Raised in Region ? in That means $Xx.xx “back” in research!

Donor Recognition

Research Dollars go where?

Main ASHRAE RP Page Research Information Direct Link to Online Giving Contribute Online Main Audience: General Member

Personal Phone Calls Calling with only donation on the mind Calling when you are uncomfortable asking Thank donors for previous gifts If person is unknown Review 10 year history. Thank you for last years $150 gift. I noticed you have given consistently for the last 10 years

Opportunity to speak to donors one-on-one. Great way to renew donor support. Request Calling Kits for each member of your Volunteer Committee from Headquarters. Your Officers, Board, and past RP Chairs are good VC Members

Speaking to donors one-on-one face to face is the most effective way to convince a donor to give.