Digital Planet 2004 The Global Information Economy What’s New? May 18, 2004 Athens, Greece

Digital Planet 2002 & Before Digital Planet Data updated every two years - Data updated every six months - Historical data - Historical + Forecast data - 50 countries - 69 countries - IT industry data - IT and vertical industry data - Hard copy report or PDF only - Multiple formats - Cost $75 - Free for basic level pdf - Charge for more detail; PDF + data in Excel Workbook format - Charge for custom analysis

How will it work?  Joint effort between WITSA and Global Insight, Inc.  GI provides WITSA with basic level data free  WITSA produces hard copy report – Fall 2004  Basic and detailed reports available via Web  WITSA and GI share in revenues

Opportunities for WITSA  Tap into Global Insights’ client base  Expand readership of Digital Planet  Raise visibility of WITSA and our members  Provide a tool for reinforcing credibility and supporting policy positions

Opportunities for WITSA Members  Visibility in Digital Planet  Quarter-page country profiles at a nominal price  Discounts on GI data services for your member companies

Sample Country Profile  Association profile  Industry highlights (e.g., number of ICT companies, revenues)  Key trends and issues

Other Income Sources  High level sponsors  Advertisements

Next Steps  WITSA member communication re Country Profiles – early June  Country Profiles due – mid-July  Secure sponsors and advertisers – June/July  Report Production – August  Release – WITSA Fall Meeting

Questions? Monica Welch WITSA Marketing Director