The network rewrites the catalog Lorcan Dempsey University of Virginia Libraries April

2 Overview Part 1 Part 2 Part 3

3 1 The network rewrites behaviors

4  Workflow  Attention  Gravity: the long tail

5 ~18 months old No FaceBook, MySpace Library?

6 University of Minnesota

7 Chris Beckett

8 Database > website > workflow

9 Prefabricated (e.g. CMS) Self assembled digital identity

10 Get into the flow Disclose into other environments Now: The library must build its services around user workflow Then: The user built workflow around the library

11 Competition for attention Now: Attention scarce, resources abundant Then: Resources scarce, attention abundant

12 The long tail: manage attention? Impact? Systemwide efficiences Aggregation of supply Unified discovery Low transaction costs Aggregation of demand Mobilize users Brand

13 2 A webscale library experience

14 A library experience which matches the experience of the web?

15 ? Comprehensive: unified discovery: its all there (e.g. Google, Amazon) In the flow: disclosed into research and learning workflows (toolbars, apis, …) Telescopic: a personal to global traverse (e.g. delicious) Low transaction costs: A short path between discovery and fulfilment (e.g iTunes, Google, Amazon,..) Network: navigable knowledge patterns: a rich texture of suggestion (e.g. ….) Reflexive: adapt based on aggregate intention/attention (e.g. page rank, people who read this, personalize,..)

16 ? Comprehensive: unified discovery: its all there (e.g. Google, Amazon) In the flow: disclosed into research and learning workflows (toolbars, apis, …) Telescopic: a personal to global traverse (e.g. delicious) Low transaction costs: A short path between discovery and fulfilment (e.g iTunes, Google, Amazon,..) Network: navigable knowledge patterns (e.g. ….) Reflexive: adapt based on aggregate intention/attention (e.g. page rank, people who read this, personalize,..)

17 highlow high stewardship uniqueness Books Journals Newspapers Gov. docs CD, DVD Maps Scores Special collections Rare books Local/Historical newspapers Local history materials Archives & Manuscripts, Theses & dissertations Research and learning materials ePrints/tech reports Learning objects Courseware E-portfolios Research data Freely-accessible web resources Open source software Newsgroup archives

18 Print Licensed Digital Research & learning outputs … Catalog Metasearch Resolver Repositories … ILS ERM Knowledgebase

19 … Management environment User environment Switch: delivery, routing, resolution

20 ?  Primo, Encore, ….  Metasearch?  Local loading  Google scholar, Scopus, Worldcat, ….

21 ? Comprehensive: unified discovery: its all there (e.g. Google, Amazon) In the flow: disclosed into research and learning workflows (toolbars, apis, …) Telescopic: a personal to global traverse (e.g. delicious) Low transaction costs: A short path between discovery and fulfilment (e.g iTunes, Google, Amazon,..) Network: navigable knowledge patterns (e.g. ….) Reflexive: adapt based on aggregate intention/attention (e.g. page rank, people who read this, personalize,..)

22 library Consumer environments Management environment Licensed Bought Faculty& students Digitized Aggregations Resource sharing … Institutional Workflow Portals, CMS, IR, … Personal Workflow RSS, toolbars,.. Network level workflow Google, … Integrated local user environment? Library web presence Resource sharing, …

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31 ? Comprehensive: unified discovery: its all there (e.g. Google, Amazon) In the flow: disclosed into research and learning workflows (toolbars, apis, …) Telescopic: a personal to global traverse (e.g. delicious) Low transaction costs: A short path between discovery and fulfilment (e.g iTunes, Google, Amazon,..) Network: navigable knowledge patterns (e.g. ….) Reflexive: adapt based on aggregate intention/attention (e.g. page rank, people who read this, personalize,..)

32 University of Washington on WorldCat.org (screen shot)

33 Holdings: Local, Group, Global Summit collections Univ Washington collections WorldCat

34 Detailed record – item held by UW

35 Personal and social

36 ? Comprehensive: unified discovery: its all there (e.g. Google, Amazon) In the flow: disclosed into research and learning workflows (toolbars, apis, …) Telescopic: a personal to global traverse (e.g. delicious) Low transaction costs: A short path between discovery and fulfilment (e.g iTunes, Google, Amazon,..) Network: navigable knowledge patterns (e.g. ….) Reflexive: adapt based on aggregate intention/attention (e.g. page rank, people who read this, personalize,..)

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39 Detailed record – request item

40 Request handled locally

41 Item not held by UW or Summit

42 Article citations

43 Article citations

44 ? Comprehensive: unified discovery: its all there (e.g. Google, Amazon) In the flow: disclosed into research and learning workflows (toolbars, apis, …) Telescopic: a personal to global traverse (e.g. delicious) Low transaction costs: A short path between discovery and fulfilment (e.g iTunes, Google, Amazon,..) Network: navigable knowledge patterns: a texture of suggestion (e.g. ….) Reflexive: adapt based on aggregate intention/attention (e.g. page rank, people who read this, personalize,..)

45  ‘Expert’  Programmatic  ‘Crowdsourced’  Use (intention/attention) Social network?

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58 ? Comprehensive: unified discovery: its all there (e.g. Google, Amazon) In the flow: disclosed into research and learning workflows (toolbars, apis, …) Telescopic: a personal to global traverse (e.g. delicious) Low transaction costs: A short path between discovery and fulfilment (e.g iTunes, Google, Amazon,..) Network: navigable knowledge patterns (e.g. ….) Reflexive: adapt based on aggregate intention/attention (e.g. page rank, people who read this, personalize,..)

59 3 Some current catalog responses

60  Local Discovery Environments  Shared Discovery Environments  Syndicated Discovery Environments  Leveraged Discovery Environments

61 Local Discovery environment  Some (not necessarily aligned) motivations  Make data work harder  Integrate access to locally managed resources  Escape from ILS limitations  NCSU  Rochester  SOLR  Worldcat 2.0  Primo  Encore …

62 Shared discovery environment  Increase impact  Create gravitational pull  Aggregate demand and supply  Reduce costs  Summit  OhioLink  Libraries Australia  ….

63 Some comments  Integration of discovery to delivery becoming essential  A move to shared environments seems more likely with increased ability to ‘view’ different levels  Increased gravitational pull: greater use of collections  Growing evidence

64 Syndicated discovery experience  Syndicate data or service or links

65 Some remarks  Syndication of data now common among data providers  Routing issue for non-unique materials  Resolution services  Worldcat and other union catalogs  Libraries exposing licensed content holdings interesting  Google Scholar

66  Service disclosure of growing importance  APIs  Web services  Portlets  HTML fragments – ‘search boxes’  Toolbars  Widgets, extensions, …  RSS  Interesting project: Sakaibrary  Slower to develop than expected?

67 The Leveraged discovery experience  In some ways the most interesting  Use another discovery service to connect back to your resources  Compare to the situation with article databases and resolvers

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70 Some remarks  Some of these are toy-like now, but indicate a direction  Increased capacity to ‘sense’ structure (microformats) will improve ability.

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