Why prototype? “…the value of prototypes resides less in the models themselves than in the interactions they invite.” Michael Schrage – Serious Play

Why prototype? “…innovative prototypes generate innovative teams. The prototype plays a more influential role in creating a team than teams do in creating prototypes.” Michael Schrage – Serious Play

Sketches Diagrams & Frameworks Hand Made Constructions Machined Constructions Virtual Models Graphics Packaging Spaces Role Play, Experiences Video What can be a Prototype?

Prototypes Look like… Work like… (I) Feel like …..

Prototyping in 3 stages of design LOW RESOLUTION project time EVOLVE VALIDATE # of ideas IDEO 09/28/05 prototype driven specsHIGH RESOLUTIONspec driven prototypes INSPIRE Rough Right Rapid

Prototyping Behaviors Embrace Failure Build it Yourself Leverage your Design Community Prototype to specify Low resolution model INSPIREEVOLVEVALIDATE Expect Changes Build it with an Expert Leverage our Experts Prototype is partially specified Targeted model Manage Changes Have an Expert build it Leverage our Vendor Network Prototype is specified Integrated model 1 2 3

The Key Principle: Know where you are, and act appropriately

What kind of prototype should we develop? Who will we show it to in what setting? What do we expect to learn? How will we evaluate that learning?