The Digital Distribution of Media: The Opportunity.

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Presentation transcript:

The Digital Distribution of Media: The Opportunity

Thomas Watson Chairman of IBM 1943 Ken Olsen President Digital Equipment Corp. “There is no reason for any individuals to have a computer in their home.” “I think there is a world market for maybe five computers”

THE CONSUMER Marketplace Factors Content Technology Fragmentation/ Proliferation Government Regulation Consolidations/ Mergers

The new media isn’t new anymore

Today’s definitions for media are irrelevant

There will be three variations of media consumption: MOBILE BACK FORWARD

Two consumption modes: LinearNon-Linear

Targeting moves from predicting behavior to reacting to intent

Reach AND engagement are essential. We have a mandate to deliver both

Cultural, technological and economic differences will continue to exist, and developing markets could be at an advantage

Need to work with media that is earned, owned and paid

Every form of communication will have addressability

The Digital Distribution of Media: The Opportunity

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