1 Lessons of Steve Jobs
2 Steve Jobs
3 “Experts” are clueless 1.1.
4 “I think there is a world market for maybe five computers.” Thomas Watson, Chairman, IBM, 1943
5 “This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” Western Union internal memo 1876
6 “There is no reason why anyone would want a computer in their home.” Ken Olsen, Founder Digital Equipment Corp. 1977
7 Customers cannot tell you what they need 2.2.
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9 Design counts 3.3.
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11 Integration sells 4.4.
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13 Innovation happens on the next curve 5.5.
Harvester Ice
15 Factory 2.0 Ice
16 Refrigerator 3.0 Ice 16
17 Biggest challenges beget the best work 6.6.
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19 Changing your mind is a sign of intelligence 7.7.
20 “Our innovative approach, using Web 2.0-based standards, lets developers create amazing new applications while keeping the iPhone secure and reliable.” Steve Jobs, June 11, 2007
21 “Apple Executives to Showcase Mac OS X Leopard and OS X iPhone Development Platforms at WWDC 2008 Keynote” Apple press release, May, 2008
22 Value ≠ price 8.8.
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24 A players hire A+ players 9.9.
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26 Real entrepreneurs ship 10.
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28 Marketing = unique value 11.
29 Value Uniqueness
30 Bonus: Some things need to be believed to be seen
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