1 Lessons of Steve Jobs

2 Steve Jobs

3 “Experts” are clueless 1.1.

4 “I think there is a world market for maybe five computers.” Thomas Watson, Chairman, IBM, 1943

5 “This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” Western Union internal memo 1876

6 “There is no reason why anyone would want a computer in their home.” Ken Olsen, Founder Digital Equipment Corp. 1977

7 Customers cannot tell you what they need 2.2.

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9 Design counts 3.3.

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11 Integration sells 4.4.

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13 Innovation happens on the next curve 5.5.

Harvester Ice

15 Factory 2.0 Ice

16 Refrigerator 3.0 Ice 16

17 Biggest challenges beget the best work 6.6.

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19 Changing your mind is a sign of intelligence 7.7.

20 “Our innovative approach, using Web 2.0-based standards, lets developers create amazing new applications while keeping the iPhone secure and reliable.” Steve Jobs, June 11, 2007

21 “Apple Executives to Showcase Mac OS X Leopard and OS X iPhone Development Platforms at WWDC 2008 Keynote” Apple press release, May, 2008

22 Value ≠ price 8.8.

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24 A players hire A+ players 9.9.

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26 Real entrepreneurs ship 10.

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28 Marketing = unique value 11.

29 Value Uniqueness

30 Bonus: Some things need to be believed to be seen

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