BRITISH DESTINATIONS: How we support destinations ‘Championing British Destinations’

Who we are:  National trade organisation  Supporting UK destinations for more than 90 years  Wide membership  100+ individual destinations  Commercial suppliers  Encompasses  Destinations Intelligence (formerly DP UK)  UK Beach Management Forum ‘Championing British Destinations’

What we do:  Represent, protect and enhance destination interests through lobbying and influencing Government and key industry bodies  Champion the role of destination management  Provide a one stop shop for tourism intelligence  Coordinate joint added value activities including marketing, PR and research  Share best practice ‘Championing British Destinations’ ‘The organisation has been a valuable partner for VisitEngland and has helped us in delivering the Strategic Framework for Tourism and in particular, the Seaside Resorts Action Plan. We look forward to continuing to work together as we face new challenges and opportunities for the future’. James Berresford, VisitEngland

Key areas: One stop shop for tourism intelligence – improving visitor destinations through best practice  Sourcing, analysis and sharing of key industry and national research and data  Capturing key local destination data to understand performance; comparing and benchmarking data with other destinations  Access to and compatibility with the emerging European Tourism Indicator System  Advice sheets developed by industry experts  Sharing best practice ‘Championing British Destinations’ ‘ Even the process of completing the survey is useful in that it ensures we collect relevant information throughout the year which helps us to look in detail at the services we offer in order to improve and develop them’. City of Stoke-on-Trent

Key areas: Lobbying and influencing  A seat and voice at national tables  Including Tourism Alliance Board, VE/ VB industry advisory groups  Communicate destination views to other national sector trade bodies  Strategic lobbying on key issues to EU and UK Governments  Formal and informal response consultation, meetings, representations  Communicate national legislation and initiatives  Supporting individual destinations  Bournemouth Coastal Academy – national trade body endorsement  Great Yarmouth budget hotel – swift access to peer case studies  Blackpool Borough Council – tourism intelligence workshop facilitation ‘Championing British Destinations’ ‘ British Destinations provides an excellent insight into the Government's latest initiatives and how they may have an implication for tourism locally. Announcements are usually thoroughly analysed to provide an ability for us to link to local tourism related issues’. Southend on Sea Borough Council

Key areas: Sharing best practice  Annual conference  Senior mangers examining strategic issues, opportunities and threats  Networking support e.g.:  Theatre out sourcing  Strategy templates  UK Beach Management Forum  Category group activity  Regular communication to and between members in destination categories and group meeting ‘Championing British Destinations’ ‘I have always found the annual conferences extremely useful, providing an opportunity to learn more about a number of key subjects including the development of Tourism Business Improvement Districts I also welcome the opportunity to meet other tourism professionals from across the country to share experiences and contacts’. English Riviera Tourism Company

Key areas: Co-ordinating joint marketing activity  Dedicated consumer website   Consumer Facebook presence   Campaigns and services including:  Low cost composite national press advertising  Low cost brochure and destination App development  Brochure distribution and marketing services  Coach Monthly British Destination feature ‘Championing British Destinations’

Membership benefits:  Annual destination intelligence benchmarking survey  Low or no cost marketing campaigns; dedicated consumer website and Facebook pages  National and local PR and comment in support of the industry  News updates on British Destinations and sector activity  National/international representation of Members views  Networking events; preferential rates at other’s conferences/ events  Discounts from commercial suppliers  Low cost central London accommodation & meeting rooms. ‘Championing British Destinations’

Find out more:  Dedicated Member website   sign up  Contact: Peter Hampson   Tel: Mob: ‘Championing British Destinations’