Keys For Success In An Intercultural Environment AL Ernest Partner & Executive Manufacturing Consultant East West Associates

The success of our strategy and our business critically depends on finding and developing talent across three specific dimensions Core Business Move beyond sales to business accountability Build from intimate understanding of customers to deep understanding of markets Understand and drive the business through the financials Technical Evolve from academic knowledge to application insight and business opportunity Blend North American innovation with deep understanding of China market need Growth Develop business building skills Ability to think from possibility while driving progress in reality Ability to mature with the business Key Takeaway Work toward being a “generalist” Company XX Business Strategy Case Study

“Generalist” Skill Set Financial/Economics Knowledge Operations Knowledge Sales Knowledge Marketing Knowledge Key Takeaway “Business trained – Pro-active learning”

The Correct HR Profile Key Takeaway “Focus – Hone - Be open minded”

5 Flexible! Adaptable!

Cultural Matrix Source: Cendant Intl.