CONFIDENTIAL -- Sony Picture Entertainment Corporate Development Work Product Grouper Expansion Strategy Preliminary Work Plan
CONFIDENTIAL -- Sony Picture Entertainment Corporate Development Work Product page 2 Topic / DeliverablesTeamDate Increase Audience Conduct new hire orientationSchapiro Confirm financial reporting and controls (chart of authority)Falcetti Integrate new employees into payroll systemRudolph / Schapiro Engage third-party expert to manage option vesting plansRudolph Complete critical infrastructure upgradesSamuel Incorporate Grouper into SPE marketingWong Recruit to fill open headcountHR / Felser / Carey Expand Business Models Develop first 30 day budget and manage disbursementsSamuel / Mastalski Develop full first year budgetSamuel / Mastalski Engage E&Y for formal opinion on depreciationMastalski Organizational Reporting and Responsibilities Determine split of revenue responsibility between Grouper and SPT ad sales team; develop revenue incentive plan for SPT ad sales Carey / Mosko Determine board structureLynton / Carey / Calkins Define business unit team members (VP level) to identify and implement specific opportunities and meet with Grouper regularly Lynton / Carey / Calkins Develop working relationship between Tim Schaaff and Grouper engineering team/CEO Carey / Schaaff / Felser Grouper Expansion Strategy
CONFIDENTIAL -- Sony Picture Entertainment Corporate Development Work Product page 3 Topic / DeliverablesTeamDate SPE Network Strategy Determine fit and interaction between various online channels (Grouper, NanoFilms, Chat Cinema, Broadband Channels) Calkins / Underwood Identify and prioritize bolt-on Grouper-related acquisitions to supplement existing feature sets Carey / Felser / Paull Identify and prioritize larger SPE acquisitions to expand network strategy (e.g., cable networks) Calkins / Underwood Refine original content strategy for digitalMosko / Landau Prioritize international expansion opportunitiesDargan / Underwood Establish technology standards across SPE initiatives (e.g., Java vs. C+, Marlin vs. Windows DRM, streaming vs. downloads) Singer / Lakamp Prioritize roll-out of services for specific devices and technology platforms (e.g., IP-enabled TVs, PSP, PS3, mobile phones, iPod, Zune) Calkins / Singer / Lakamp / Underwood Grouper Mid-range Plan (MRP) Develop detailed three-year financial forecastFelser / Paull Formalize new feature development roadmapFelser / Samuel Identify and prioritize cross-Sony integration and marketing opportunities Calkins / Underwood Determine required third party technology / infrastructure partnershipsAmen / Arancio Develop detailed distribution partnership strategyFelser / Paull SPE Network and Grouper Mid-range Plan