Opportunities in Africa: A Case Study Mike Whitfield Nissan MD

Manufacturing in SA Key sector contributing 15.3% to GDP 15.3% to GDP Annual Production of 1.2million by 2020 through APDP and incentives attached to it. AIS aimed at stimulating and developing manufacturing sector Government Commitment

Nissan: Long SA Heritage More than 50 years in SA Top 5 OEM with strong product line- up NSA success is attributed to strong focus on sustainable growth

Nissan Power 88 4

Nissan in Africa: Key to Expansion

Africa: Last Untapped Frontier Population estimate - 1.1bn. 300m middle class. Expected to grow to over 500m by Youngest population – Median age 7/10 of the fastest growing economies are in Africa. Areas of opportunity (Forbes 2012) – Agriculture – Tourism – Mining – Infrastructure development – Fast Moving Consumer Goods 6

Africa’s Rise: Key Factors

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2014 is “Year of Africa” 160 South Africa 800 United States 133 Botswana 45 Egypt 31 Nigeria 30 Ghana Mobility for All: Ownership Per Capita(1000)

10 54 Markets 3 Brands Nissan Africa Strategy Two Regional Business Units North and South 1. Grow our presence in Africa 2. To become the automotive leader

Improved Product Line Up Innovation that excites Business & product range expansion 11

NP200 and NP300

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