Hidden Slide. Opening Session Ram Video Opening Session Welcome! Pierre RatelleRobin Buck.

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Presentation transcript:

Hidden Slide

Opening Session

Ram Video

Opening Session Welcome! Pierre RatelleRobin Buck

Opening Session July: Chrysler Canada is the #1 seller of light trucks in Canada Number 2 selling vehicle in Canada Currently about 25% of pickup market in Canada With your help, we can reach 33%! 33% 25%

Opening Session 33%? Can we do it? Three words: Alberta and British Columbia RegionRam Market Share National26% Alberta33% B.C.30% Quebec26% Atlantic23% Ontario21% Prairie20%

Opening Session Some things to think about: – Ram 1500 : More Canadians are switching to it than any other LD pickup Rated “Best Buy” from Consumers Digest for 2011 and features V8 horsepower with V6 fuel economy – Ram HD: T he best-selling diesel and the lowest-priced HD in Canada Unsurpassed diesel torque We’ve got the product and we’re giving you support

Opening Session Corporate support to increase sales: More consumer events Direct mail and increase Social media presence

Corporate support to increase sales: Revised Ram web site and mobile site Big increase in Ram advertising; both DAA and national Opening Session

Guts and Glory The Standoff

Guts and Glory Thin the Herd

Opening Session Competitive testing video – Don’t believe everything you see on the Internet! We’re here to examine some of these misleading claims

Opening Session Three days of testing at ARDC – Professional drivers – VBOX – Ram 1500 with HEMI vs. competition – Ram 3500 DRW with Cummins ® HO vs. competition

Opening Session What we will show you Ram trucks are best-in-class or strongly competitive in these areas: – Durability/reliability – Fuel efficiency and value – Capability (towing/hauling and 4x4) – Design and comfort

Opening Session Agenda Ram HD Competitive Comparison (60 min) Ram HD Competitive Comparison (60 min) Opening Session (10 min) Closing Session (15 min) Ram 1500 Competitive Comparison (60 min) Ram 1500 Competitive Comparison (60 min)

Opening Session Knowledge Test – Must score at least 80% – Read the questions ahead of time – Hand in before Closing Session starts

Opening Session