Charlotte County First Quarter 2015 Tourism Presented to: Charlotte Harbor Visitor and Convention Bureau Research Data Services, Inc. July 16, 2015

Charlotte County OccupancyADR January63.2%74.4%$86.98$89.47 February March Q1 Average75.6%82.2%$105.77$ Smith Travel Research Occupancy Q (Jan. – Mar.)

Key Visitor Metrics Q (Jan. – Mar.) (Overnight Visitors Staying in Charlotte County Commercial Lodgings) Q1 2014: 113,600 people Q1 2015: 125,700 people Percent  :+10.7% Estimated Number of Visitors Q1 2014: $104,443,800 Q1 2015: $122,352,700 Percent  :+17.1% Estimated Direct Expenditures Q1 2014: $159,276,800 Q1 2015: $186,587,900 Percent  :+17.1% Total Economic Impact

Key Visitor Metrics Q (Jan. – Mar.) (Overnight Visitors Staying in Charlotte County Commercial Lodgings) Q1 2014: 2.8 people Q1 2015: 2.7 people Average Immediate Party Size Q1 2014: 6.7 nights Q1 2015: 6.6 nights Average Length of Stay in Charlotte Q1 2014: $2, Q1 2015: $2, Average Party Budget

Visitor Origin Distribution Q (Jan. – Mar.) Q Q1 2015

Top Domestic DMA’s Q (Jan. – Mar.) Rank Order Tampa/St. Petersburg 1 Boston 2 Ft. Myers/Naples 3 Chicago 4 New York 5 Detroit 6 Greater Orlando Area 7 Philadelphia 8 Atlanta 9 Cleveland 10

Destination Choice Factors Q (Jan. – Mar.) -- Volunteered Multiple Response Q Friends/Family in Area29.5% Previous Visit18.6 Gulf/Beach11.6 Affordable8.5 Close to Home/Convenient7.8 Recommendation/Word of Mouth7.0 Not Congested/Unspoiled6.2 Weather4.7

Purpose of Trip (Multiple Response) Q1 2014Q Vacation/Getaway93.1%92.0% To Visit with Friends/Family Family Events A Golf/Tennis Trip A Fishing Trip Eco/Nature Trip--5.7 A Kayaking Trip A Boating Trip5.54.7

Types of Websites Consulted for Travel Information (Multiple Response) Q1 2014Q Hotel Websites 54.8%50.6% Review/Rating Sites (i.e., Trip Advisor, Yelp, etc.) Destination Sites Airline Websites Booking Sites (i.e., Travelocity, Expedia, etc.) Mapping Sites (i.e., Map Quest, Google Maps, etc.) Rental Car Websites Restaurant Websites Daily Deal/Coupon Sites (i.e., Groupon, Living Social, etc.) Social Networking Sites (i.e., Facebook, Twitter, etc.)

Booked on the Internet for Trip (Prompted) Q Q1 2015

Charlotte Messaging Q1 2014Q Seen/Read/Heard Charlotte Message 44.6%45.5% Influenced (Base: Resp. who saw/read/heard msg.)

How Visitors Travel to Charlotte

Airports Deplaned (Visitors who flew)

Repeat Charlotte County Visitation First Time Visiting Florida: Q1 2014: 2.4% Q1 2015: 1.8% First Time Visiting Florida: Q1 2014: 2.4% Q1 2015: 1.8%

How First Learn About Charlotte (Multiple Response) Q1 2014Q Recommendation65.3%67.2% Internet Brochure/Visitor Guide Magazine/News Story9.58.6

Type of Lodging Used

Party Composition (Multiple Response) Traveling with Children/Young Adults: Q1 2014: 19.0% Q1 2015: 17.9% Traveling with Children/Young Adults: Q1 2014: 19.0% Q1 2015: 17.9%

Activities Enjoyed in Area (Multiple Response) Q1 2014Q Dining Out85.2%88.4% Beach Relaxing Walking on the Beach Pool Swimming Shopping Reading Shelling Visiting with Friends/Relatives Fishing Bars/Nightlife Boating Golfing Spring Training Baseball

Satisfaction/Plan to Return Plan To Return Q1 2014: 91.7% Q1 2015: 92.1% Plan To Return Q1 2014: 91.7% Q1 2015: 92.1%

Demographics Q1 2014Q Average Age53.2 years54.2 years Median Household Income $92,459$97,630

Charlotte Comments: Q It's a beautiful locale, just a short ride from home. Affordable beachfront accommodations. It's a great family vacation place. Lots to do. Really clean, quiet, picturesque. Old Florida – great, quiet place. Can't package anything this nice. Great choice! So glad we found this gem. Quiet, but still fun. Great clubs. Better sharks’ teeth here than Venice. Great beach. Just private enough. Prices are good; view is stunning. Love the natural beauty and pristine beaches. It's a tropical paradise -- a vacation you won't forget. Close to the Winter baseball teams training sessions.

Thank You!!