CORE FM. Target Audience “Young Professionals” Living in this area 16-26 years Hoping to go to/at university.

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Presentation transcript:

CORE FM

Target Audience “Young Professionals” Living in this area years Hoping to go to/at university

Pros Identifiable We are in category Cons Not many in areaNot relevant local stories Target Audience

Currently studying academic subject at university Well dressed Reads a quality newspaper Competitive At university Enjoys nights out with friends Listens to current music Spends a lot of his time on the internet talking to friends Male 19 years Hoping to go into white collar occupation

Ta Target Audience In 2008/09, over half of 16-year-olds in the region were in full-time further education. This was the highest proportion in the UK. Higher Education - Number of English domiciled entrants to UK Higher Education Institutions 2008/09 North West- 74,175/ England- 532, % 46% of people finishing Further Education now go onto Higher Education

Target Audience This may presently include: Government policies Football (transfer deadline) Protests in Luton

Target Audience

Analysed Radio 1 news bulletin

Textual Analysis 9 News ItemsCorresponds with questionnaire results that audience like to hear less stories in more detail Upbeat sting and music bed Reflects their target audience’s tastes Tone/ mode of voice Relaxed, informal- joking about celebrities "if anyone knows who that is" Started with woman for reading news, man read the sport as presumed that men pay attention to men more More textual analyses on website:

CORE FM BULLETIN We used both our questionnaire results and our textual analysis of our target audience’s current favourite radio stations to help us come up with a framework of the content of CORE FM. Open with distinguishable but not tacky sting Begin and concentrating on National, political items (as favoured in the questionnaires) Fewer, high quality stories in more depth Broadcast in a formal tone but in local accents Only music bed for traffic, weather and sports

CORE FM BULLETIN Ashley – Main Anchor Kimberley – Sports Reporter Danny – Weather and Traffic Correspondent Rebecca – On Site Reporter

Thank you for listening, we are now open to any questions you may have about the CORE FM news bulletin. You might also visit us on our website Or us at