© 2014 AirTight Networks, Inc. All rights reserved. AirTight SE Training GMS/Social Analytics 2015

© 2014 AirTight Networks, Inc. All rights reserved. Agenda  Setup Social Analytics  Social Analytics  Other functions in GMS

© 2014 AirTight Networks, Inc. All rights reserved. AirTight Social Wi-Fi and Analytics 3

© 2014 AirTight Networks, Inc. All rights reserved. 4 Setup for Social Analytics

© 2014 AirTight Networks, Inc. All rights reserved. Social Analytics Setup steps In AMC, create SSID profile Enable Association analytics and Content analytics In External splash page setting, put URL and shared secret In AMC, create SSID profile Enable Association analytics and Content analytics In External splash page setting, put URL and shared secret Sync GMS with AMC Create Portal in GMS Done

© 2014 AirTight Networks, Inc. All rights reserved. 1. Enable analytics in AMC  In AMC, configuration, SSID profile Enable Association analytics and Content analytics  In External splash page Enter the splash page (GMS) URL

© 2014 AirTight Networks, Inc. All rights reserved. 2. Sync GMS with AMC  On GMS GUI, go to Admin, Server Select New Server Put in the Display Name, Server hostname/IP, User name and password Select “Sync Now”

© 2014 AirTight Networks, Inc. All rights reserved. 3. Setup portal in GMS  Setup all the required option in Portals  Details refer to ATN Partner Training Part 2

© 2014 AirTight Networks, Inc. All rights reserved. 9 Social Analytics

© 2014 AirTight Networks, Inc. All rights reserved. Social Analytics 5 major functions  Presence Shows every device detected by ATN APs Client device need to turn on WIFI but not necessary to connect to SSID  Demographics Shows the login methods, gender and ages of the client Client device must/had connect to ATN APs  Profiles Shows the social media information from client Client device must/had connect to ATN APs  Engagement Shows the client device around the Aps Client device no need to connect to any SSID  Wi-fi Usage Shows the WIFI usage of the client Must connect to ATN APs

© 2014 AirTight Networks, Inc. All rights reserved. Presence  Detect all the nearby wifi devices  Count the presence and dwell time

© 2014 AirTight Networks, Inc. All rights reserved. Presence – Footfall by Days Uncheck the bullets to hide timeframe No repeat counts Point to the bar to get the actual number

© 2014 AirTight Networks, Inc. All rights reserved. Presence – Dwell Time by Days

© 2014 AirTight Networks, Inc. All rights reserved. Demographic  Sort by social media login methods Facebook, Google+, Linkin, Twitter, Wechat Web form, Guest Book, SMS, ClickThrough  Provide statistics on Gender and Ages Google+Wechat Facebook

© 2014 AirTight Networks, Inc. All rights reserved. Demographics – Login methods

© 2014 AirTight Networks, Inc. All rights reserved. Demographics – Gender and Ages

© 2014 AirTight Networks, Inc. All rights reserved. Profiles  Provide guest information

© 2014 AirTight Networks, Inc. All rights reserved. Engagement  Detect outside and inside client of a shop  Provide conversion rate and Loyalty OutsideInside

© 2014 AirTight Networks, Inc. All rights reserved. Engagement – Conversion rate  Convert from outside to inside  SSID threshold can be set. Default is -70dbm

© 2014 AirTight Networks, Inc. All rights reserved. Loyalty (7 days, 14 days, 30 days)  Store loyalty  Brand (SSID) loyalty 1 st time One Time 2 st time Infrequent 3 th time Frequent 4 th time Very frequent More than 4 Loyalty Branch ABranch BBranch C

© 2014 AirTight Networks, Inc. All rights reserved. Engagement – Store Loyalty  Shows how frequent of a user come back to the store in specific period of time

© 2014 AirTight Networks, Inc. All rights reserved. Engagement – Brand Loyalty  Shows how frequent of a user come to same brand (SSID) but different store in a period of time

© 2014 AirTight Networks, Inc. All rights reserved. WIFI usage of a location

© 2014 AirTight Networks, Inc. All rights reserved. Other functions  Under Admin menu, Four more functions are available Server -Provide the sync function with one or more AMC -The default sync time is 8AM. Once a day only. Logs -Provide log report generation. -Three reports are available: Audit, Wifi Access and SMS logs Setting -Provide and Conversion thresholds settings -Default RSSI thresholds is -70dBm and 5min in duration Third Party Integration -Export the social analytics to 3 rd party server in HTML method

© 2014 AirTight Networks, Inc. All rights reserved. Thank You! 25 Controller-Less Wi-Fi Solutions