HOW TO WRITE A TV COMMERCIAL JINGLE

STEP 1: DECIDE WHAT THE COMMERCIAL IS ABOUT! A c a r ? A p a i r o f S h o e s ? A s p e c i a l t r e a t ?

STEP 2: DECIDE WHO THE AUDIENCE IS

STEP 3: DECIDE WHAT TYPE OF MUSIC IS BEST

STEP 4: NAME THE FEATURES OF THE PRODUCT AND THE WAYS IT WILL BENEFIT SOMEONE

STEP 5: CREATE A UNIQUE PHRASE THAT DESCRIBES THE PRODUCT

STEP 6: BE SURE IT IS ENTERTAINING AND EASY TO REMEMBER. MAKE IT APPEAL TO THE EYES AND EARS

STEP 7: TELL THE AUDIENCE WHAT YOU WANT THEM TO DO

STEP 8: TEST YOUR COMMERCIAL. DOES IT GRAB THE VIEWER’S ATTENTION? DOES IT MENTION THE PRODUCT NAME AT LEAST TWICE?

STEP 9: EDIT, THEN PRACTICE, PRACTICE, PRACTICE!

STEP 10: PRODUCE YOUR COMMERCIAL